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This quiz consists of 5 multiple choice and 5 short answer questions through Part I (Pages 1 - 55).

Multiple Choice Questions

1. What did Wiener think good interface design did?
(a) Made something bad look good.
(b) Shamed the competition.
(c) Cultivated the mass suspension of disbelief.
(d) Brought more clients in.

2. Where did Wiener end up renting her first shared apartment in Part I in San Francisco?
(a) Lake Street.
(b) The Gate Area.
(c) The Castro.
(d) The Mission.

3. What business was the first startup Wiener began working for in?
(a) Ride-sharing.
(b) Medicine.
(c) E-books.
(d) Home cooking.

4. How much was the startup's initial funding round that Wiener joins in New York City?
(a) 3 million dollars.
(b) 6 million dollars.
(c) 10 million dollars.
(d) 5 million dollars.

5. Where does Wiener live when the book opens?
(a) North Brooklyn.
(b) Chicago.
(c) Detroit.
(d) Miami.

Short Answer Questions

1. Who was assigned to help Wiener get oriented at the new startup in Part I?

2. What does Wiener refer to as the setting in which she could see what the users were seeing at the data analytics startup?

3. Where was Wiener during the 9/11 terror attacks?

4. What historical metaphor did people in Silicon Valley use proudly at the time Wiener moved there for the first time?

5. What was a major problem in San Francisco when Wiener first moved there?

(see the answer key)

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