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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Eco believes that Sedlmayr's entire book exists to provide evidence of what?
(a) Questions that exist within Sedlmayr's mind.
(b) A conclusion that has already been made in Sedlmayr's mind.
(c) Political conspiracy.
(d) The human condition.

2. In "Sports Chatter" Eco remarks that it would be easier to have a protest in what than a football field?
(a) A church.
(b) A restaurant.
(c) A library.
(d) An orphanage.

3. Eco states that Thomas had to unhook Aristotle's teachings from the use they were being put to by whom?
(a) The Romans.
(b) The Averrroes.
(c) The Greeks.
(d) The Mongols.

4. What does Eco refer to as "data-structures for representing stereotyped situations"?
(a) Deja-vu.
(b) Identical-story.
(c) Reiteration.
(d) Common-frame.

5. What book of Marshall McLuhan's is cited in "Cogito Interruptus"?
(a) The Gutenberg Galaxy: The Making of Typographic Man.
(b) War and Peace in the Global Village.
(c) Understanding Media.
(d) The Mechanical Bride: Folklore of Industrial Man.

Short Answer Questions

1. Who was the mother of St. Thomas Aquinas?

2. In "Two Families of Objects," Eco cites Karl Marx implying that markets are the very places in which the goods that are being sold do what?

3. According to Eco, language encodes power because it forces one to use already formulated what?

4. What refers to a medium that focuses on a single sense in order to foster a "high power of definition"?

5. What is the first type of object Eco analyzes in "Two Families of Objects"?

Short Essay Questions

1. How does Eco propose that one must free oneself from the confines of language?

2. Whose lecture does Eco discuss in "Language, Power, Force"? Why?

3. How and from whom did St. Thomas unlock the secrets of reason, according to Eco?

4. How does Eco define "motif"? What word does he choose to use instead?

5. What criticisms does Eco demonstrate over the theories of Hans Sedlmayr?

6. What does Eco assert about sports in the beginning of "Sports Chatter"?

7. What books and authors does Eco cite in "Cogito Interruptus"? What conclusion does he come to of their theories?

8. Why was St. Thomas revolutionary, according to Eco?

9. What experience does Eco describe in "Lady Barbara"?

10. How are spectator sports like war, according to Eco? How are they superior?

(see the answer keys)

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