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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Eco suggests that it is the creative interplay of the signs that is what, in "Language, Power, Force"?
(a) Emancipatory.
(b) Elevating.
(c) Enlightening.
(d) Elemental.

2. What does Eco refer to as "data-structures for representing stereotyped situations"?
(a) Deja-vu.
(b) Identical-story.
(c) Common-frame.
(d) Reiteration.

3. Eco suggests that both Hans Sedlmayr and Marshall McLuhan use similar facts and arrive at what?
(a) The point where they started.
(b) A preposterous opinion.
(c) Dead ends.
(d) Opposite conclusions.

4. What does Eco describe as "stereotyped situations derived from preceding textual tradition"?
(a) Inter-textual frames.
(b) Omni-textural frames.
(c) Pre-textural frames.
(d) Post-texural frames.

5. Where was Karl Marx born?
(a) Spain.
(b) Germany.
(c) Russia.
(d) Poland.

Short Answer Questions

1. Where was Roland Barthes from?

2. Where was Hans Sedlmayr born?

3. In "Two Families of Objects," Eco cites Karl Marx implying that markets are the very places in which the goods that are being sold do what?

4. Who was Aristotle a student of?

5. Where was St. Thomas Aquinas born?

Short Essay Questions

1. What was the worst thing to ever happen to St. Thomas Aquinas, according to Eco in "In Praise of St. Thomas"?

2. Why does Eco maintain sports exist today primarily? How are sports like wax museums?

3. How does semiotics assist in understanding language and communication, according to Eco?

4. How does Eco relate sports to culture and entertainment in "Sports Chatter"?

5. What incident does Eco describe in "A Photograph"? What questions does this bring up?

6. How are spectator sports like war, according to Eco? How are they superior?

7. How does Eco define "motif"? What word does he choose to use instead?

8. What criticisms does Eco demonstrate over the theories of Hans Sedlmayr?

9. What does Eco assert about sports in the beginning of "Sports Chatter"?

10. What argument does Eco put forth in "The Comic and the Rule"?

(see the answer keys)

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