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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What ideology of progress is focused on improving society by means of revolution?
(a) Religion.
(b) Positivistic-technological.
(c) Materialistic-historical.
(d) Negativistic-factual.

2. The two ideologies of progress cited by Eco in "The Sacred is Not Just a Fashion" are suggested by the media to be the foundation for the re-birth of what?
(a) Religion.
(b) Negativistic-factual.
(c) Positivistic-technological.
(d) Materialistic-historical.

3. Where was Che Guevara from?
(a) Brazil.
(b) Ecuador.
(c) Argentina.
(d) Peru.

4. When was Umberto Eco born?
(a) 1939.
(b) 1928.
(c) 1932.
(d) 1925.

5. In "The Sacred is Not Just a Fashion" Eco again returns to the metaphor of Superman to what?
(a) America.
(b) A dog.
(c) A train.
(d) A car.

6. Where is the Ringling Museum of Art located?
(a) Atlanta, Georgia.
(b) Savannah, Georgia.
(c) Sarasota, Florida.
(d) Tallahassee, Florida.

7. What fake aspect was built to house the Ringling Museum of Art?
(a) The Palazzo.
(b) The Bellagio.
(c) The big top.
(d) Ripley's Museums.

8. What refers to an intentional interpersonal relationship used by trained psychologists to aid a client or patient in problems of living?
(a) Hypnosis.
(b) Shock therapy.
(c) Physical therapy.
(d) Psychotherapy.

9. Eco suggests that the multinational system is very stable and that the only danger to it is a situation of what?
(a) Economic hardship.
(b) Enraged citizens.
(c) Natural disaster.
(d) Mass terrorism.

10. What period followed the Middle Ages?
(a) The Electronic Age.
(b) The Late Mordern Era.
(c) The Early Modern Era.
(d) The Bronze Age.

11. Eco proposes that tourists at Disney must have a certain passivity and behave as what in order to enjoy themselves?
(a) Children.
(b) Robots.
(c) Wild animals.
(d) Consumers.

12. What is the ninth type of Middle Ages presented by Eco in order to approach the subject in a disciplined way?
(a) The Middle Ages of Romanticism.
(b) The Middle Ages as the site of an ironical revisitation.
(c) The Middle Ages of so-called Tradition.
(d) The Middle Ages of the philosophia perennis.

13. The Getty Museum is described by Eco as maintaining a fierce discipline towards faithful historic presentation of authentic works of art in what way?
(a) The way they were meant to be enjoyed.
(b) The context in which they were made.
(c) A manner that reflects the times.
(d) The way the artist saw them.

14. In "Towards a Semiological Guerrilla Warfare" Eco writes that media employees are often hampered by the form of the media to the extent that it is not what?
(a) An honest representation of reality.
(b) A pure communication between the advertizer and the audience.
(c) A pure communication between the author of an article and the reader.
(d) Disfigured by propaganda.

15. What refers to a sovereign state which is viewed as comprising two or more nations?
(a) Companion state.
(b) Sister state.
(c) Partner state.
(d) Multinational state.

Short Answer Questions

1. In "Living in the New Middle Ages," Eco asserts that one of the hallmarks of the Middle Ages was the decline of a period of peace that was brought about by what?

2. What does Eco define as mini representations of a particular location or scene?

3. Who directed 2001: A Space Odyssey?

4. In "The Sacred is Not Just a Fashion," Eco suggests that the story of what heralds the return to religion?

5. Who created Superman?

(see the answer keys)

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