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This quiz consists of 5 multiple choice and 5 short answer questions through Section XI Chapter 6 239-268.

Multiple Choice Questions

1. What refers to a medium that focuses on a single sense in order to foster a "high power of definition"?
(a) Wet medium.
(b) Cool medium.
(c) Hot medium.
(d) Dry medium.

2. What is the third realm of hyper reality discussed by Eco in "Travels in Hyper Reality"?
(a) Art and museums.
(b) Nature.
(c) The theatre.
(d) Religion.

3. What type of medium focuses on low definition so that the received must fill in gaps on their own?
(a) Dry medium.
(b) Cool medium.
(c) Wet medium.
(d) Hot medium.

4. Eco suggests that language is what in the sense that "it compels speech"?
(a) Stimulating.
(b) Empowering.
(c) Fascist.
(d) Encouraging.

5. Eco suggests that sports is a form of what that serves to distract and create wasteful talk with no actual purpose or value?
(a) Barbarism.
(b) Chatter.
(c) Therapy.
(d) Entertainment.

Short Answer Questions

1. What does Eco refer to as "data-structures for representing stereotyped situations"?

2. In "Towards a Semiological Guerrilla Warfare" Eco writes that media employees are often hampered by the form of the media to the extent that it is not what?

3. Eco describes hyper reality as a situation in which the real is portrayed through the what?

4. Eco asserts that America is a country that is fixated on realism, even to the point of obtaining "real" what?

5. Sedlmayr asserts that what is a rejection of the upward thrust of other buildings and implies that it means a disconnection from the earth?

(see the answer key)

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