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This quiz consists of 5 multiple choice and 5 short answer questions through Section XI Chapter 6 239-268.

Multiple Choice Questions

1. In "Striking at the Heart of the State," Eco insists that the truth of a communication lies in how it is ______ more so than the form, content, or vehicle of the message.
(a) Expressed.
(b) Interpreted.
(c) Conveyed.
(d) Promoted.

2. What does Eco assert is the natural and final extension of photorealism?
(a) Photography.
(b) Sepiography.
(c) Holography.
(d) Advertising.

3. Eco writes, "Only when the song has become entirely unpleasant will the audience" do what?
(a) Tell their friends.
(b) Stand and applaud.
(c) Feel happy at last.
(d) Buy the album.

4. When was Marshall McLuhan born?
(a) 1911.
(b) 1901.
(c) 1908.
(d) 1899.

5. Sedlmayr explores the theme of the lost center through the changes in what over the years?
(a) Architecture.
(b) Politics.
(c) Art.
(d) Technology.

Short Answer Questions

1. Where is Disneyland Park located?

2. What is the eighth type of Middle Ages presented by Eco in order to approach the subject in a disciplined way?

3. In "Language, Power, Force" Eco describes a lecture given by Roland Barthes on the subject of what?

4. What period followed the Middle Ages?

5. When was Superman created?

(see the answer key)

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