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This quiz consists of 5 multiple choice and 5 short answer questions through Section IX Chapter 5 197- 218.

Multiple Choice Questions

1. Eco suggests that what implies having the conversation that compares the coding at the receiver with the coding at the source?
(a) Model of communication.
(b) Guerrilla warfare.
(c) International politics.
(d) Mass media.

2. In what country did Che Guevara head a massive revolution?
(a) Cuba.
(b) Haiti.
(c) Jamaica.
(d) Argentina.

3. Eco relates his experience of having the song "Lady Barbara" burst into his head to what?
(a) Booing.
(b) Heckling.
(c) Laughter.
(d) Anticipatory applause.

4. What is the second realm of hyper reality discussed by Eco in "Travels in Hyper Reality"?
(a) Religion.
(b) Art and museums.
(c) Television.
(d) Nature.

5. Eco asserts that because of the multinational arrangement, there is no head of a particular government or country that can be toppled in order to change what?
(a) The military.
(b) The family unit.
(c) The status quo.
(d) The arts world.

Short Answer Questions

1. What refers to an intentional interpersonal relationship used by trained psychologists to aid a client or patient in problems of living?

2. What common contemporary phrase did Marshall McLuhan coin?

3. Eco describes hyper reality as a situation in which the real is portrayed through the what?

4. What book of Marshall McLuhan's suggests that man has lost his center?

5. In "Towards a Semiological Guerrilla Warfare" Eco writes that media employees are often hampered by the form of the media to the extent that it is not what?

(see the answer key)

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