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This quiz consists of 5 multiple choice and 5 short answer questions through Section XI Chapter 6 239-268.

Multiple Choice Questions

1. What refers to the study of signs and sign processes, indication, designation, likeness, analogy, metaphor, symbolism, signification, and communication?
(a) Metalogics.
(b) Semiotics.
(c) Analitics.
(d) Signotics.

2. What does Eco define as the fear of open or white space that is remedied by filling an entire piece of art with excessive detail in a neurotic fashion?
(a) Psychopainthic.
(b) Brush mania.
(c) Particle overload.
(d) Horror vacui.

3. In "Two Families of Objects," Eco cites Karl Marx implying that markets are the very places in which the goods that are being sold do what?
(a) Generate capitol.
(b) Become useful.
(c) Find a home.
(d) Lose all value.

4. Eco proposes that tourists at Disney must have a certain passivity and behave as what in order to enjoy themselves?
(a) Consumers.
(b) Robots.
(c) Children.
(d) Wild animals.

5. Eco proposes that all use of hyper reality is an attempt to create a monument or a permanent structure that will allow for what?
(a) Explanation.
(b) Immortality.
(c) Admiration.
(d) Education.

Short Answer Questions

1. Who directed 2001: A Space Odyssey?

2. Eco describes hyper reality as a situation in which the real is portrayed through the what?

3. Whose theory asserts that non-material abstract (but substantial) forms (or ideas), and not the material world of change known to us through sensation, possess the highest and most fundamental kind of reality?

4. What is the second realm of hyper reality discussed by Eco in "Travels in Hyper Reality"?

5. When were the earliest American blue jeans made?

(see the answer key)

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