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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. Who is the finance professor at U.C. Berkeley who created a study wherein he examined the trading records of 10,000 brokerage accounts of individual investors over a seven-year period?

2. Who are the authors of Built to Last?

3. In discussing vacations, the author presents the assertion that tourism is about what?

4. What term refers to the quality of being noticeable or important?

5. In utility theory, the utilty of a gain is assessed by comparing what?

Short Essay Questions

1. How does the author suggest a person should go about hiring a sales representative for his firm using algorhythms?

2. What is a framing effect?

3. What is a correlations coefficient?

4. What is flow?

5. What does "hedonimeter" refer to?

6. Why does Kahneman cite the book Expert Political Judgment: How Good Is It? Who wrote this book?

7. What is the initial gamble that Paul Samuelson famously asked a friend?

8. What evidence was presented by Ed Diener and his team when examining vacations?

9. Why was Kahneman astonished upon reading an essay by Bruno Frey?

10. What two different meanings does the author attribute to the word utility in Chapter 35?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Describe and discuss the Cognitive Reflection Test. Who constructed the test? What does "cognitive reflection" refer to? What are the author's conclusions regarding the test?

Essay Topic 2

What is the priming effect? What are different manifestations of the priming effect? Give examples from the text and from your own experience that demonstrate priming effects.

Essay Topic 3

What is the halo effect? How does the author demonstrate the halo effect through examples in the text? How would the halo effect come into place when interviewing potential employees for a position?

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