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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What psychologist conduted an experiment wherein he recruited fans of professional basketball and elicited judgments concerning the winner of the NBA playoffs?
(a) Larry Jacoby.
(b) Nassim Taleb.
(c) Shane Frederick.
(d) Craig Fox.

2. The author points out in Chapter 31 that professional golfers putt more successfully when doing what?
(a) Trying to achieve a birdie while ignoring the bogey.
(b) Avoiding a bogey rather than trying to achieve a birdie.
(c) Avoiding a birdie rather than trying to achieve a bogey.
(d) Trying to achieve a birdie while avoiding a bogey.

3. In discussing the stock market, the author states that if all the assets in a market are correctly priced, it leaves no scope for cleverness but it also does what?
(a) Protects fools from their own folly.
(b) Creates an availability cascade.
(c) Enacts executive control.
(d) Creates definitive axioms.

4. Whose study on duration neglect and the peak-end rule involved a story of Jen, who died instantly in an automobile accident?
(a) John Gottman's.
(b) Baruch Fischhoff's.
(c) Christopher Hsee's.
(d) Ed Dienter's.

5. What is the title of the essay that Kahneman and Tversky wrote on the study of gambles?
(a) "The Perception of Causality."
(b) "Prospect Theory: An Analysis of Decision under Risk."
(c) "Introduction to Economics and Psychology."
(d) "Belief in the Law of Small Numbers."

6. What term refers to elementary rules, or statements regarded as established?
(a) Fallacies.
(b) Axioms.
(c) Artifacts.
(d) Heuristics.

7. In the author's description of the cold-pressor experiment, how long were the trials separated?
(a) Twenty minutes.
(b) Two minutes.
(c) Seven minutes.
(d) Ten minutes.

8. What psychologist demonstrated disgust by relating that one cockroach could ruin the appeal of a bowl of cherries, but that one cherry would not do anything for a bowl of cockroaches?
(a) Bruno Frey.
(b) Paul Rozin.
(c) Richard Thaler.
(d) John Gottman.

9. In Introduction to the Principles of Morals and Legislation, the author points out that "Nature has placed mankind under the governance of two sovereign masters" (728). What are these masters defined as?
(a) Pain and pleasure.
(b) Math and biology.
(c) Logic and emotion.
(d) Science and cognitive reasoning.

10. Who coined the term "denominator neglect"?
(a) John Gottman.
(b) Paul Slovic.
(c) Craig Fox.
(d) Shane Frederick.

11. In the author's description of the cold-pressor experiment, how many cold-hand trials were the participants told they would experience?
(a) Four.
(b) Two.
(c) Three.
(d) Six.

12. Who is the heroine of La Traviata who dies after sacrificing for love?
(a) Sarah.
(b) Maria.
(c) Anna.
(d) Violetta.

13. Who coined the term "Econs and Humans"?
(a) John Gottman.
(b) Richard Thaler.
(c) Bruno Frey.
(d) Gary Klein.

14. Who is the finance professor at U.C. Berkeley who created a study wherein he examined the trading records of 10,000 brokerage accounts of individual investors over a seven-year period?
(a) Baruch Fischhoff.
(b) Jim Collins.
(c) Malcolm Gladwell.
(d) Terry Odean.

15. The author notes in Chapter 30 that what "is similar to the psychology of terrorism" (619)?
(a) "The psychology of statistical means."
(b) "The psychology of high-prize lotteries."
(c) "The psychology of anchors."
(d) "The psychology of narrative fallacies."

Short Answer Questions

1. The author states in the opening of Chapter 29, "Whenever you form a global evaluation of a complex object--a car you may buy, your son-in-law, or an uncertain situation--you" do what (600)?

2. Who was the founder of psychophysics?

3. Who is the author of A Random Walk Down Wall Street?

4. What nineteenth-century British economist proposed the idea of a "hedonimeter"?

5. What label is given to the documented research showing a massive preference for selling winners rather than losers?

(see the answer keys)

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