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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 35 - 38.

Multiple Choice Questions

1. The author describes a study conducted before President Nixon visited China and Russia. When was this?
(a) 1973.
(b) 1969.
(c) 1965.
(d) 1972.

2. What neighborhood within Niagara Falls, New York was the location of a 70-acre landfill that was the epicenter of a massive environmental disaster?
(a) Love Canal.
(b) Almeda.
(c) Union City.
(d) Patterson.

3. The author offers a scenario in which a subject purchases a $200 concert ticket to see their favorite band. They find that others are offering $3,000 for the ticket, but they do not sell it. What is this an example of?
(a) The availability cascade.
(b) Endowment effect.
(c) Theory-induced blindness.
(d) Narrative fallacy.

4. In utility theory, the utilty of a gain is assessed by comparing what?
(a) The axioms invested in the states of wealth.
(b) The base rates of the subject.
(c) The utilities of two states of wealth.
(d) The heuristics of the subject.

5. What psychologist demonstrated disgust by relating that one cockroach could ruin the appeal of a bowl of cherries, but that one cherry would not do anything for a bowl of cockroaches?
(a) Bruno Frey.
(b) Richard Thaler.
(c) Paul Rozin.
(d) John Gottman.

Short Answer Questions

1. What are statistical base rates?

2. In conducting their wheel of fortune study, Kahneman and Tversky set their wheel to only stop on what numbers?

3. What does the author claim the main function of System 1 is in Chapter 6?

4. What psychologist described the pupil of the eye as a window to the soul in Scientific American?

5. What part of the brain has a primary role as its threat center?

(see the answer key)

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