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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 35 - 38.

Multiple Choice Questions

1. The author states in Chapter 25, "Gambles represent the fact that the consequences of choices are" what (526)?
(a) "Never certain."
(b) "Axioms."
(c) "Predictable."
(d) "Foreseeable."

2. The author offers a scenario in which a subject purchases a $200 concert ticket to see their favorite band. They find that others are offering $3,000 for the ticket, but they do not sell it. What is this an example of?
(a) Theory-induced blindness.
(b) The availability cascade.
(c) Endowment effect.
(d) Narrative fallacy.

3. The author describes a study conducted before President Nixon visited China and Russia. When was this?
(a) 1969.
(b) 1972.
(c) 1965.
(d) 1973.

4. The author notes that stereotyping is a negative word in our society. How does the author apply the word in his usage?
(a) Positive.
(b) Tragic.
(c) Neutral.
(d) Caustic.

5. Who coined the term "mere exposure effect"?
(a) Shane Frederick.
(b) Robert Zajonc.
(c) Danny Oppenheimer.
(d) Daniel Gilbert.

Short Answer Questions

1. What aspect of the mind answers the question: "How was it, on the whole" (734)?

2. Who is the author of The Halo Effect?

3. One of the decision problems that Kahneman and Tversky examined (as discussed in Chapter 25) was whether one would choose a coin toss in which the winner wins $100 or what?

4. Who used a method to test intentional causality by making a film in 1944 that involved a circle and two triangles?

5. The author asserts in Chapter 1 that anything that occupies your working memory reduces what?

(see the answer key)

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