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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 30 - 34.

Multiple Choice Questions

1. What illusion is posed by the author in Chapter 6 when he asks about how many animals were brought upon the ark?
(a) The Biblical Illusion.
(b) The Noah Illusion.
(c) The Moses Illusion.
(d) The Muller-Lyer illusion.The

2. Where was John von Neumann originally from?
(a) Spain.
(b) Israel.
(c) Austria-Hungary.
(d) France.

3. What did the fictional Linda major in?
(a) Economics.
(b) History.
(c) Philosophy.
(d) Biology.

4. Who wrote the book Sources of Power?
(a) Max Bazerman.
(b) John List.
(c) Gary Klein.
(d) Christopher Hsee.

5. What does the author suggest when quoting sources in persuasive writing?
(a) Using names that are easy to pronounce.
(b) Using sources that are from other countries.
(c) Using sources that are celebrities.
(d) Using sources that can easily be verified.

Short Answer Questions

1. Who is described as the editor for the online magazine Edge that asked scientists to report their favorite equation?

2. What word from Chapter 6 refers to the state of being out of keeping with the norm or inconsistent?

3. What do we lose touch with when we are uncomfortable or unhappy?

4. Cognitive strain is defined by the author as being affected by both the current level of effort and what?

5. Who are the authors of Built to Last?

(see the answer key)

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