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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 25 - 29.

Multiple Choice Questions

1. What German psychologists offered the most compelling demonstrations of the role of associative coherence in anchoring, according to the author?
(a) William Feller.
(b) Larry Jacoby.
(c) Christopher Chabris and Daniel Simons.
(d) Thomas Mussweiler and Fritz Strack.

2. With whom did Daniel Kahneman conduct a study on pupil dilation at the University of Michigan?
(a) Larry Jacoby.
(b) Jackson Beatty.
(c) Nassim Taleb.
(d) Mihaly Csikszentmihalyi.

3. What term does the author apply to the idea that once you have accepted a theory and used it as a tool in your thinking, it is extremely difficult to notice its flaws?
(a) Narrative fallacy.
(b) The availability cascade.
(c) Theory-induced blindness.
(d) An anchoring effect.

4. Who wrote The Invisible Gorilla?
(a) Nassim Taleb.
(b) Mihaly Csikszentmihalyi.
(c) Christopher Chabris and Daniel Simons.
(d) Larry Jacoby.

5. From what college did Kahneman and Tversky derive their subjects for their wheel of fortune study?
(a) Berkeley University.
(b) The University of Oregon.
(c) The University of Las Vegas.
(d) Yale University.

Short Answer Questions

1. What does the author claim newspaper headlines do?

2. The author asserts in Chapter 1 that anything that occupies your working memory reduces what?

3. Who was concluded to achieve better investment results in "Boys Will Be Boys"?

4. In the example where the author presents two candidates for a college professorship, which individual is described as having held a postdoctoral position for the last three years?

5. What illusion is posed by the author in Chapter 6 when he asks about how many animals were brought upon the ark?

(see the answer key)

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