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| Name: _________________________ | Period: ___________________ |
This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 25 - 29.
Multiple Choice Questions
1. Who coined the term "mere exposure effect"?
(a) Daniel Gilbert.
(b) Shane Frederick.
(c) Danny Oppenheimer.
(d) Robert Zajonc.
2. The author asserts that errors of prediction are inevitable for what reason?
(a) Because humans lack objectivity.
(b) Because humans lack statistical knowledge.
(c) Because the world is unpredictable.
(d) Because we do not have the math to calculate the future.
3. The author describes a phenomenon discovered by Roy Baumeister's team wherein an effort of will is tiring, and if you have to force yourself to do something, you are less able to exert self-control when the next challenge appears. What is this phenomenon named?
(a) An anchoring effect.
(b) Cognitive Pupillometry.
(c) The Moses Illusion.
(d) Ego depletion.
4. The author conludes in Chapter 10 that humans pay more attention to the content of messages than to what?
(a) The statistics behind them.
(b) Information about their connection with self.
(c) Their causality.
(d) Information about their reliability.
5. The author presents several examples in Chapter 26 that demonstrate that there is no loss aversion in what kinds of interactions?
(a) Non-material interactions.
(b) Large investments in similar firms.
(c) Gambling exchanges.
(d) Routine commercial exchanges.
Short Answer Questions
1. What term does the author apply to the idea that once you have accepted a theory and used it as a tool in your thinking, it is extremely difficult to notice its flaws?
2. In discussing the stock market, the author states that if all the assets in a market are correctly priced, it leaves no scope for cleverness but it also does what?
3. What organization paid for Thaler to spend a year working with Kahneman in Vancouver?
4. Who was concluded to achieve better investment results in "Boys Will Be Boys"?
5. The author states that people's predilection for causal thinking exposes them to serious mistakes in evaluating what?
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This section contains 345 words (approx. 2 pages at 300 words per page) |
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