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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 5 - 9.

Multiple Choice Questions

1. The author notes that in the event that this book were made into a film, what role would System 2 play?
(a) A diva and backstabber.
(b) A leading role while thinking he is a background character.
(c) A minor character that knows it is a minor character.
(d) A supporting character that believes he is the hero.

2. What illusion does the author demonstrate by presenting lines that appear to be different sizes but are in fact the same?
(a) The Muller-Lyer illusion.
(b) The illusion of Narrative Fallacy.
(c) The Anchoring illusion.
(d) The Executive Control illusion.

3. What does the author suggest when quoting sources in persuasive writing?
(a) Using names that are easy to pronounce.
(b) Using sources that can easily be verified.
(c) Using sources that are celebrities.
(d) Using sources that are from other countries.

4. The author provides an excerpt related to "norm theory" that comes from an essay he had written with what psychologist?
(a) Danny Oppenheimer.
(b) Dale Miller.
(c) Daniel Gilbert.
(d) Shane Frederick.

5. Who is the author of The Black Swan?
(a) Keith Stanovich.
(b) Nassim Taleb.
(c) Larry Jacoby.
(d) Mihaly Csikszentmihalyi.

Short Answer Questions

1. Who coined the term "mere exposure effect"?

2. What book did Abert Michotte write in 1945?

3. The author describes a phenomenon discovered by Roy Baumeister's team wherein an effort of will is tiring, and if you have to force yourself to do something, you are less able to exert self-control when the next challenge appears. What is this phenomenon named?

4. What example is presented in the opening of Chapter 1 to demonstrate slow thinking?

5. With whom did Daniel Kahneman conduct a study on pupil dilation at the University of Michigan?

(see the answer key)

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