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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 5 - 9.

Multiple Choice Questions

1. Who coined the term "mere exposure effect"?
(a) Danny Oppenheimer.
(b) Shane Frederick.
(c) Robert Zajonc.
(d) Daniel Gilbert.

2. What happened to bond prices on the day of Saddam Hussein's capture in Iraq?
(a) They stayed the same.
(b) They initially rose.
(c) They initially dropped.
(d) The drastically dropped.

3. What does the author claim newspaper headlines do?
(a) Inform of facts.
(b) Entertain and enlighten.
(c) Satisfy the need for coherence.
(d) Garnish attention from actual news.

4. What is described as the currency consumed by the nervous system above all others, and which serves as a currency for effortful mental activity?
(a) Vitamin B.
(b) Glucose.
(c) Estrogen.
(d) Testosterone.

5. The average effort of System 2 is repeatedly compared with what?
(a) A race.
(b) A sprint.
(c) A stroll.
(d) A crawl.

Short Answer Questions

1. The author asserts in Chapter 1 that anything that occupies your working memory reduces what?

2. What do we lose touch with when we are uncomfortable or unhappy?

3. Who is the author's Princeton colleage that wrote "Consequences of Erudite Vernacular Utilized Irrespective of Necessity: Problems with Using Long Words Needlessly"?

4. What region of the brain is substantially more developed in humans than other primates and is involved in operations associated with intelligence?

5. What image is presented in the opening of Chapter 1 to demonstrate in the reader thinking in automatic mode?

(see the answer key)

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