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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 5 - 9.

Multiple Choice Questions

1. What psychologist described the pupil of the eye as a window to the soul in Scientific American?
(a) Nassim Taleb.
(b) Eckhard Hess.
(c) Mihaly Csikszentmihalyi.
(d) Larry Jacoby.

2. Who coined the term "mere exposure effect"?
(a) Robert Zajonc.
(b) Danny Oppenheimer.
(c) Daniel Gilbert.
(d) Shane Frederick.

3. What are the subjects in the gorilla study instructed to count in the short film?
(a) Seconds while a woman runs.
(b) Scores on a video game.
(c) Basketball passes.
(d) Baseball throws.

4. The author compares the conscious mind with what in Chapter 5?
(a) A cockpit.
(b) A cemetery.
(c) A ship's mast.
(d) A ship's hull.

5. What region of the brain is substantially more developed in humans than other primates and is involved in operations associated with intelligence?
(a) The cerebellum.
(b) The occipital lobe.
(c) The prefrontal area.
(d) The brainstem.

Short Answer Questions

1. What is described as the currency consumed by the nervous system above all others, and which serves as a currency for effortful mental activity?

2. What book did Abert Michotte write in 1945?

3. The author describes a phenomenon discovered by Roy Baumeister's team wherein an effort of will is tiring, and if you have to force yourself to do something, you are less able to exert self-control when the next challenge appears. What is this phenomenon named?

4. What illusion is posed by the author in Chapter 6 when he asks about how many animals were brought upon the ark?

5. What term refers to the study of pupils in relation to the mind?

(see the answer key)

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