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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 30 - 34.

Multiple Choice Questions

1. What psychologist described the pupil of the eye as a window to the soul in Scientific American?
(a) Mihaly Csikszentmihalyi.
(b) Nassim Taleb.
(c) Larry Jacoby.
(d) Eckhard Hess.

2. The author states in Chapter 26, "In mixed gambles, where both a gain and a loss are possible," what happens (552)?
(a) "Loss aversion causes narrative fallacies."
(b) "Risk seeking behavior causes extremely loss aversive choices."
(c) "Confidence overrides logic."
(d) "Loss aversion causes extremely risk-averse choices."

3. The average effort of System 2 is repeatedly compared with what?
(a) A stroll.
(b) A crawl.
(c) A sprint.
(d) A race.

4. When the author demonstrates enlisting cognitive ease when writing, he gives two statements about Adolf Hitler. Which of these statements APPEARED to be the most legitimate?
(a) The statement in small print.
(b) The statement in wide-set print.
(c) The statement in bold print.
(d) The statement in italics.

5. The author notes in Chapter 30 that what "is similar to the psychology of terrorism" (619)?
(a) "The psychology of anchors."
(b) "The psychology of high-prize lotteries."
(c) "The psychology of narrative fallacies."
(d) "The psychology of statistical means."

Short Answer Questions

1. What organization paid for Thaler to spend a year working with Kahneman in Vancouver?

2. In utility theory, the utilty of a gain is assessed by comparing what?

3. Who is described as the editor for the online magazine Edge that asked scientists to report their favorite equation?

4. What do scientists call observations that are produced entirely by some aspect of the method of research?

5. Who are the authors of Built to Last?

(see the answer key)

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