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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 25 - 29.

Multiple Choice Questions

1. Where did Kahneman and Tversky present their Linda study to doctoral students in the decision-science program?
(a) Harvard University School of Business.
(b) Stanford Graduate School of Business.
(c) Princeton University School of Business.
(d) New York University School of Business.

2. What does the author describe seeing on a drive from New York to Princeton that surprised him and his wife in Chapter 6?
(a) A man with a gun.
(b) A naked woman.
(c) A burning car.
(d) A gorilla.

3. In the example where the author presents two candidates for a college professorship, which choice is favored by intuition?
(a) Kim.
(b) Sarah.
(c) Jane.
(d) Anne.

4. Cognitive strain is defined by the author as being affected by both the current level of effort and what?
(a) The presence of unmet demands.
(b) The probability of future expectations.
(c) Levels of intelligence.
(d) Cognitive Pupillometry.

5. What do causal base rates do?
(a) They create ego depletion.
(b) They create axioms.
(c) They change one's view of how the individual case came to be.
(d) They solidify one's view of the overall perspective of a case.

Short Answer Questions

1. Who is described as the editor for the online magazine Edge that asked scientists to report their favorite equation?

2. What term refers to elementary rules, or statements regarded as established?

3. The author presents a sentence describing Jane losing her wallet in New York in Chapter 6. What word stood out the most for subjects given a recall test about the sentence?

4. What psychologist demonstrated disgust by relating that one cockroach could ruin the appeal of a bowl of cherries, but that one cherry would not do anything for a bowl of cockroaches?

5. Who coined the term "mere exposure effect"?

(see the answer key)

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