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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 25 - 29.

Multiple Choice Questions

1. What psychologist demonstrated disgust by relating that one cockroach could ruin the appeal of a bowl of cherries, but that one cherry would not do anything for a bowl of cockroaches?
(a) Paul Rozin.
(b) John Gottman.
(c) Richard Thaler.
(d) Bruno Frey.

2. Who was the founder of psychophysics?
(a) Bruno Frey.
(b) John Gottman.
(c) Richard Thaler.
(d) Gustav Fechner.

3. What experimental economist conducted an experiment by auctioning sets of ten high-value cards, and identical sets to which three cards of modest value were added?
(a) John List.
(b) Gary Klein.
(c) Max Bazerman.
(d) Christopher Hsee.

4. Who created a study article called "Becoming Famous Overnight"?
(a) Eckhard Hess.
(b) Larry Jacoby.
(c) Jackson Beatty.
(d) Mihaly Csikszentmihalyi.

5. Who is described as the editor for the online magazine Edge that asked scientists to report their favorite equation?
(a) John Brockman.
(b) Christopher Hsee.
(c) John List.
(d) Gary Klein.

Short Answer Questions

1. Extreme outcomes are much more likely to be observed under what conditions?

2. The author states in Chapter 25, "Gambles represent the fact that the consequences of choices are" what (526)?

3. When the author demonstrates enlisting cognitive ease when writing, he gives two statements about Adolf Hitler. Which of these statements APPEARED to be the most legitimate?

4. What term does the author apply to the idea that once you have accepted a theory and used it as a tool in your thinking, it is extremely difficult to notice its flaws?

5. What did the fictional Linda major in?

(see the answer key)

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