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Amos Tversky

This person, a famous Israeli psychologist who specialized in studying fallacies in the decision-making process, received a MacArthur "Genius" award, worked at Stanford University, and eventually died of cancer.

Daniel Kahneman

This person is a famous Nobel Prize-winning behavioral economist who, early in his career, suffered bouts of self-doubt and eventually separated professionally from a famous collaborative relationship with another well-known Israeli behavioral psychologist.

Daryl Morey

This person employs some of the statistic and data-based resources for the NBA that the managers at the Oakland Athletics pioneered to try to choose the best athletes for their team in the early 2000s.

Ward Edwards

This psychologist, a proponent of Bayesian theory, acted as a mentor to younger students who later rebutted his theories publicly.

Barbara Tversky

This person is the spouse of a well-known behavioral psychologist/economist who dies of cancer at the end of the book. This...

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