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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.
Short Answer Questions
1. Divine Secrets of the Ya-Ya Sisterhood initially sold how many copies in hardcover?
2. Philip Zimbardo ended his prison experiment after how many days?
3. According to the author in Chapter 7, it typically takes how long for a person to become addicted to cigarettes when that person starts in his/her teen years?
4. To what group did Airwalk shoes initially aim their product?
5. To become a regular smoker, a person must reach their what, according to the author in Chapter 7?
Short Essay Questions
1. How does the author describe the work of Robin Dunbar in Chapter 5?
2. Who did Airwalk employ as a connector, according to the author in Chapter 6? Why?
3. What do innovators and early adapters represent to the author? What is the early majority?
4. Who took over as director of the New York City Subway during the 1980s? What was first on his agenda?
5. How does the author describe the obstacle in anti-smoking campaigns with teens?
6. How does the author describe the publication of Rebecca Wells's novel Divine Secrets of the Ya-Ya Sisterhood in Chapter 5?
7. How did crime in New York change in the decade after the Bernie Goetz case? Why do most people believe this change happened?
8. What key figures in trends does the author describe in Chapter 6?
9. What, according to the author, gives teens “psychological permission” to smoke?
10. What example does the author give from The Psychology of Rumor in Chapter 6?
Essay Topics
Write an essay for ONE of the following topics:
Essay Topic 1
Define and discuss the Law of the Few, the Stickiness Factor and the Power of Context. How do these rules apply to different situations than disease? How does the author use the three rules to explain the resurgence of Hush Puppies shoes?
Essay Topic 2
Analyze and discuss the success of Blue’s Clues and the research that goes into the show’s development. How large is the team of researchers for the show? What elements of the show have evolved since its inception?
Essay Topic 3
Discuss the crime statistics in New York City and their dramatic drop from the 1980s to today. When did crime begin to decline? What experts cite changes in crack use, age and economy? When was crime at its highest point?
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This section contains 730 words (approx. 3 pages at 300 words per page) |
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