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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.
Short Answer Questions
1. Lois Weisberg was responsible for the establishment of what renowned program, which gathered youths to a vacant block downtown to make art?
2. Howard Levanthal’s research showed that when each type of pamphlet included what, each category saw an increase in attendance to the vaccine clinic?
3. When was Joan Ganz Cooney born?
4. Who was convicted of the murder of Kitty Genovese?
5. What advertising agent for Columbia Record Club increased the stickiness of his ads simply by drawing a link between televised and print ads?
Short Essay Questions
1. What did Howard Levanthal deduce from his study?
2. How does the author use cigarettes to illustrate the Stickiness Factor in Chapter 1?
3. How does the author describe Lois Weisberg in Chapter 2?
4. What test did the author develop to determine a person’s likelihood to be a connector?
5. What contribution did Barbara Flagg make for the research on Sesame Street?
6. How does the author break down his first law introduced in Chapter 2?
7. How does the author describe Roger Horchow in the text?
8. How does the author relate the tipping point to weather in the Introduction?
9. What did early research for Sesame Street reveal?
10. Why do connectors start trends while normal people do not, according to the author?
Essay Topics
Write an essay for ONE of the following topics:
Essay Topic 1
Discuss the role of mavens in epidemics, be them diseases or trends. How do mavens serve to keep the market honest? How do mavens relate to connectors and salesmen? Who does the author cite as a prototypical maven who is "almost pathologically helpful"? Why does he say this?
Essay Topic 2
Discuss Baltimore’s syphilis epidemic in the 1990s. Where did the author obtain his information regarding the epidemic? What statistics are recorded regarding the outbreak? How do the author’s three rules of epidemics apply to the Baltimore epidemic?
Essay Topic 3
Discuss Tom Gau, Brian Mullen, Peter Jennings, and Howard Friedman. What did researchers discover about the influence Peter Jennings had on presidential elections during the 1980s? What are examples of newscasters today who share this influence? How are mavens illustrated by these examples?
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This section contains 751 words (approx. 3 pages at 300 words per page) |
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