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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What psychologist developed what he called the Affective Test to measure charisma?

2. What was the cause in the spike of syphilis cases in Baltimore, according to the Centers for Disease Control?

3. When did Gaeton Dugas die?

4. What is Roger Horchow’s profession?

5. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the second of these?

Short Essay Questions

1. What test did the author develop to determine a person’s likelihood to be a connector?

2. How does the author describe mavens in Chapter 2?

3. What popular parlor game does the author use to describe connectors in Chapter 2?

4. Who helped to increase the “sticky factor” for Columbia Records? How?

5. What did Howard Levanthal deduce from his study?

6. According to the author, connectors operate in a variety of social niches. How does he compare Kevin Bacon and John Wayne?

7. How does the author use cigarettes to illustrate the Stickiness Factor in Chapter 1?

8. How does the author describe Tom Gau? What does Gau do?

9. Who was Darnell McGee? What role did he play in epidemics, according to the author?

10. What study did Howard Levanthal conduct? How are his pamphlets described?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Discuss the role of mavens in epidemics, be them diseases or trends. How do mavens serve to keep the market honest? How do mavens relate to connectors and salesmen? Who does the author cite as a prototypical maven who is "almost pathologically helpful"? Why does he say this?

Essay Topic 2

Define the broken windows theory and analyze it as it applies in your contemporary world. What are some examples in your day-to-day life that you can see this theory play out? How and when can the effects of the broken windows theory be seen?

Essay Topic 3

Discuss the game “Six Degrees of Kevin Bacon”. Who claims to have first originated the game? What are the rules entailed? What statistics surround the game? Why does Kevin Bacon work for this game better than some other actors? How does this game illustrate the power of connectors?

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