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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What refers to the science of the mind or of mental states and processes?
(a) Psychology.
(b) Sociology.
(c) Anthropology.
(d) Epidemiology.

2. Teenage girls in Los Angeles were noticed dressing like Mexican gangsters in what was referred to as what look?
(a) “The wife beater.”
(b) “The gringo.”
(c) “The Cyndi Lauper.”
(d) “The Pulp Fiction.”

3. Researchers claim that the larger and animal's neocortex is, the more capacity the animal has for what?
(a) Social interactions.
(b) Tool making.
(c) Cognitive trust-building.
(d) Violence.

4. Philip Zimbardo ended his prison experiment after how many days?
(a) 14.
(b) 8.
(c) 6.
(d) 4.

5. Philip Zimbardo is a social scientist at what university?
(a) Stanford University.
(b) Rutgers University.
(c) Harvard University.
(d) Yale University.

Short Answer Questions

1. How many farmers in Green County, Iowa were studied in the hybrid corn seed analysis discussed in Chapter 6?

2. Gladwell visited what specialized clothing and technology company that splits into separate divisions and buildings when any arm of the company grows beyond 150?

3. When was Divine Secrets of the Ya-Ya Sisterhood published?

4. Divine Secrets of the Ya-Ya Sisterhood initially sold how many copies in hardcover?

5. Some experts have suggested that poor modeling at home influences children to smoke. However, what children do not follow this pattern, according to the author in Chapter 7?

Short Essay Questions

1. What is channel capacity, and what importance does it have, according to the author?

2. How does the author describe the success of Minister John Wesley in Chapter 5?

3. According to the author, a teenager who begins smoking will not develop an addiction threshold for up to three years. Given this, how does Gladwell propose prevention of regular smokers?

4. What has been the failure of many anti-smoking campaigns, according to the author? Why?

5. How does the author describe the incident that made Bernie Goetz famous?

6. What, according to the author, gives teens “psychological permission” to smoke?

7. How does the author describe the obstacle in anti-smoking campaigns with teens?

8. What theory does Gladwell introduce to explain the change in New York City crime in Chapter 4?

9. How does the author describe the publication of Rebecca Wells's novel Divine Secrets of the Ya-Ya Sisterhood in Chapter 5?

10. What are the roles of connectors, mavens and salesmen, according to the author in Chapter 6?

(see the answer keys)

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