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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. The expert salesman for Gladwell is what successful financial planner described in Chapter 2?
(a) Tom Gau.
(b) John Potterat.
(c) Brian Mullen.
(d) Mark Alpert.

2. How many people admitted to witnessing the murder of Kitty Genovese?
(a) 38.
(b) 16.
(c) 12.
(d) 41.

3. What was the cause in the spike of syphilis cases in Baltimore, according to the Centers for Disease Control?
(a) Crack cocaine.
(b) Rat infestation.
(c) AIDS.
(d) Heroin.

4. What advertising agent for Columbia Record Club increased the stickiness of his ads simply by drawing a link between televised and print ads?
(a) Tom Gau.
(b) Wunderman.
(c) Howard Friedman.
(d) John Bartlett.

5. Howard Levanthal distributed how many different pamphlets to seniors about shots in Chapter 3?
(a) 5.
(b) 3.
(c) 2.
(d) 6.

Short Answer Questions

1. In Gladwell’s rough quiz to test the number of people a person may know, a typical score comes in around what number?

2. When was Paul Revere born?

3. Not only do connectors know many people; they also operate in a variety of what, according to the author?

4. Where was Gaeton Dugas from?

5. Unlike Sesame Street, which tested a third of its episodes, the Blue's Clues research team field tested every episode how many times?

Short Essay Questions

1. How does the author describe mavens in Chapter 2?

2. How does Gladwell introduce the book? What three rules for the tipping point does the author give in the introduction?

3. What did early research for Sesame Street reveal?

4. Who was Darnell McGee? What role did he play in epidemics, according to the author?

5. Why do connectors start trends while normal people do not, according to the author?

6. What does the author state in reference to yawning in the Introduction?

7. What example does the author use in the introduction to describe his theories?

8. How does the author describe Roger Horchow in the text?

9. What popular parlor game does the author use to describe connectors in Chapter 2?

10. What example does Gladwell use first in illustrating a super-connector in Chapter 2?

(see the answer keys)

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