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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What designer called and wanted to use Hush Puppies Shoes in his spring collection during their resurgence, according to the author in the introduction?
(a) John Bartlett.
(b) Oscar de la Renta.
(c) Micole Biancosino.
(d) Janette Wilson.

2. What designer put a twenty-five foot Bassett hound on the roof of his Hollywood store, according to the author in the Introduction?
(a) Joel Fitzgerald.
(b) John Bartlett.
(c) Isaac Mizrahi.
(d) Oscar de la Renta.

3. Early research for Sesame Street showed that children watch what they understand and look away when?
(a) When puppets are introduced.
(b) When they hear music.
(c) When they see flashing lights.
(d) When they become bored.

4. Who does the author cite as a prototypical maven who is "almost pathologically helpful"?
(a) Brian Mullen.
(b) Tom Gau.
(c) John Potterat.
(d) Mark Alpert.

5. The expert salesman for Gladwell is what successful financial planner described in Chapter 2?
(a) Brian Mullen.
(b) Tom Gau.
(c) John Potterat.
(d) Mark Alpert.

Short Answer Questions

1. According to the author’s sources, how many patients visited Baltimore’s sexually transmitted disease clinics in the year from 1990-1991?

2. When did Gaeton Dugas die?

3. How many people admitted to witnessing the murder of Kitty Genovese?

4. Where was Gaeton Dugas from?

5. What researcher from Syracuse University showed that of the three major news outlets, Peter Jennings showed a bias in the presidential elections of the 1980s?

Short Essay Questions

1. According to the author, connectors operate in a variety of social niches. How does he compare Kevin Bacon and John Wayne?

2. How does the author break down his first law introduced in Chapter 2?

3. What is the typical score for the author’s test for connectors described in Chapter 2?

4. How does the author relate the tipping point to weather in the Introduction?

5. Early in television's history, few people believed TV held any educational value. Who was the first to challenge this and why?

6. Who was Darnell McGee? What role did he play in epidemics, according to the author?

7. How does the author describe Tom Gau? What does Gau do?

8. How does the author describe mavens in Chapter 2?

9. What study did Howard Levanthal conduct? How are his pamphlets described?

10. How does Gladwell introduce the book? What three rules for the tipping point does the author give in the introduction?

(see the answer keys)

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