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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. The young men who attempted to mug Bernie Goetz demanded how much money from him?
(a) $5.
(b) $20.
(c) $50.
(d) $100.

2. Who became director the of the New York City Subway system at the height of the crime problems, according to the author in Chapter 4?
(a) Darnell McGee.
(b) Mark Alpert.
(c) Barbara Flagg.
(d) David Gunn.

3. What sociologist at the University of California at San Diego leads the research on the causes of suicide?
(a) Chad Farmer.
(b) David Philips.
(c) Brian Mullen.
(d) Barbara Flagg.

4. To become a regular smoker, a person must reach their what, according to the author in Chapter 7?
(a) Peer-induced barrier.
(b) Psychological threshold.
(c) Addiction threshold.
(d) Anxiety threshold.

5. Gladwell claims that nicotine acts as what in Chapter 7?
(a) A barbiturate.
(b) An antipsychotic.
(c) A depressant.
(d) An antidepressant.

6. On what date was Bernie Goetz mugged on the subway?
(a) April 16, 1981.
(b) July 12, 1990.
(c) September 5, 1988.
(d) December 22, 1984.

7. What British anthropologist developed a ratio between the size of an animal's neocortex and the size of the animal's social group?
(a) Todd Kessler.
(b) Robin Dunbar.
(c) Barbara Flagg.
(d) Howard Friedman.

8. The first bestseller list on which Divine Secrets of the Ya-Ya Sisterhood appeared was what?
(a) The New York Times Bestseller List.
(b) The Northern California Independent Bookseller’s List.
(c) The Seattle Times Bestseller List.
(d) The Boston Book Club Bestseller List.

9. In Chapter 6, Gladwell tells the story of a Chinese professor working for an American university who asked about a mountain where?
(a) Connecticut.
(b) Maine.
(c) New York.
(d) Argentina.

10. When did Philip Zimbardo conduct his prison study?
(a) 1971.
(b) 1989.
(c) 1990.
(d) 1976.

11. What refers to the displeasing feeling of fear and concern?
(a) Anxiety.
(b) Schizophrenia.
(c) Rage.
(d) Depression.

12. The failure of many anti-smoking campaigns has been the focus on what, according to the author?
(a) Health risks.
(b) The cigarette.
(c) Teenagers.
(d) Adults.

13. What does the author refer to as “a detailed, academic way of looking at how a contagious idea or product or innovation moves through a population”?
(a) Epidemic model.
(b) Expansion model.
(c) Diffusion model.
(d) Trend model.

14. To what group did Airwalk shoes initially aim their product?
(a) Skateboarders.
(b) Football players.
(c) Basketball players.
(d) Tennis players.

15. When was the new hybrid corn seed introduced to Green County, Iowa, according to the author in Chapter 6?
(a) 1911.
(b) 1978.
(c) 1928.
(d) 1962.

Short Answer Questions

1. Tom Gau, according to the author in Chapter 6, is the ultimate what?

2. What is the name of the editor of Divine Secrets of the Ya-Ya Sisterhood?

3. In Chapter 7, Gladwell suggests not fighting to stop teen experimentation, which would be difficult, but to make the experimentation what?

4. What refers to casual drinking in a social setting without an intent to get drunk?

5. Divine Secrets of the Ya-Ya Sisterhood initially sold how many copies in hardcover?

(see the answer keys)

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