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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Where did Bernie Goetz and his sister attend boarding school for high school?
(a) Germany.
(b) Pennsylvania.
(c) Connecticut.
(d) Switzerland.

2. What business consultant uses the example of high technology to argue that there is a substantial difference between the people who originate trends and ideas and the people in the majority?
(a) Brian Mullen.
(b) Geoffrey Moore.
(c) Todd Kessler.
(d) Mark Alpert.

3. What refers to a communal branch of Anabaptists who, like the Amish and Mennonites, trace their roots to the Radical Reformation of the sixteenth century?
(a) Muslims.
(b) Occidentalists.
(c) Calvinists.
(d) Hutterites.

4. Philip Zimbardo instructed the mock guards in his prison study to do what?
(a) Water-board the prisoners.
(b) Conduct random drug tests.
(c) Maintain order at any cost.
(d) Interrogate the prisoners.

5. Gladwell mentions two methods to reduce teen smoking in Chapter 7. The first is to prevent whom from smoking?
(a) The extroverts.
(b) The parents.
(c) The laggards.
(d) The introverts.

6. When the New York City Subway system came under new directorship at the height of crime problems, the first area of change became what?
(a) Fare beating.
(b) Graffiti.
(c) Random searches.
(d) Metal detectors.

7. Who was the former head of market research at Lambesis and a key figure in their success?
(a) Todd Kessler.
(b) Brian Mullen.
(c) DeeDee Gordon.
(d) Barbara Flagg.

8. When a British anthropologist plugged in the size of a human's neocortex to the research ratio, the corresponding social group size calculated at what?
(a) 250.
(b) 150.
(c) 216.
(d) 50.

9. One of the researchers who rode in the needle exchange vans in Baltimore to interview super-exchangers was an epidemiologist by what name?
(a) Todd Kessler.
(b) Chad Farmer.
(c) Tom Junge.
(d) Tom Valente.

10. One of the studies from Chapter 4 tested a large group of schoolchildren in order to pick out an honest group among them. Schoolchildren who did not cheat in earlier studies did cheat in the same tests given how much later?
(a) 6 months.
(b) 1 day.
(c) 5 days.
(d) 2 years.

11. At a time when suicide was still rare in Micronesia, one unnamed boy suffered the emotional distress of what, according to the author in Chapter 7?
(a) Abusive parents.
(b) A love triangle.
(c) Losing a family member.
(d) Bipolar disorder.

12. What professor from the Johns Hopkins School of Public Health discusses the needle exchange program in Baltimore in Chapter 6?
(a) Tom Valente.
(b) Tom Junge.
(c) Todd Kessler.
(d) Chad Farmer.

13. What refers to the science or study of the origin, development, organization and functioning of human society?
(a) Sociology.
(b) Anthropology.
(c) Psychology.
(d) Biology.

14. Researchers claim that the larger and animal's neocortex is, the more capacity the animal has for what?
(a) Cognitive trust-building.
(b) Violence.
(c) Tool making.
(d) Social interactions.

15. When did Divine Secrets of the Ya-Ya Sisterhood first hit the New York Times bestseller lists?
(a) 1996.
(b) 2005.
(c) 1998.
(d) 2000.

Short Answer Questions

1. When was Bernie Goetz born?

2. How many farmers in Green County, Iowa were studied in the hybrid corn seed analysis discussed in Chapter 6?

3. DeeDee Gordon had previously worked with what shoe company before the Airwalk campaign?

4. Gladwell proposes that if tobacco companies would only lower what, it would lower the likelihood that a social smoker would become a regular smoker in their teen years?

5. What New York City Subway train was Bernie Goetz riding when he was mugged?

(see the answer keys)

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