View a FREE sample

This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. In 1993, Airwalk was a $16 million company. In 1995 it had sales of how much?
(a) $120 million.
(b) $200 million.
(c) $150 million.
(d) $4 billion.

2. The author states in Chapter 5 that a person's brain only remembers about how many types of a particular item?
(a) 3 or 4.
(b) 6 or 7.
(c) 9 or 10.
(d) 4 or 5.

3. Chapter 7 begins with the story of a Micronesian boy named what who committed suicide after his father rebuked him for forgetting to bring home a knife for the family business?
(a) Arima.
(b) Nuna.
(c) Anya.
(d) Sima.

4. According to the author in Chapter 6, the Airwalk company developed a cult following and built up a business earning how much yearly after only a few years?
(a) $10 million.
(b) $2 billion.
(c) $50 million.
(d) $13 million.

5. In Chapter 7, the author states that researchers discovered that news coverage of suicide directly correlated with what?
(a) A spike in clinics.
(b) A spike in suicides.
(c) A rise in homicides.
(d) A decline in suicides.

6. The first bestseller list on which Divine Secrets of the Ya-Ya Sisterhood appeared was what?
(a) The Northern California Independent Bookseller’s List.
(b) The Boston Book Club Bestseller List.
(c) The New York Times Bestseller List.
(d) The Seattle Times Bestseller List.

7. The young men who attempted to mug Bernie Goetz were from where?
(a) New Jersey.
(b) Brooklyn.
(c) The Bronx.
(d) Queens.

8. The young men who attempted to mug Bernie Goetz demanded how much money from him?
(a) $5.
(b) $100.
(c) $50.
(d) $20.

9. When did Philip Zimbardo conduct his prison study?
(a) 1976.
(b) 1989.
(c) 1990.
(d) 1971.

10. What refers to casual drinking in a social setting without an intent to get drunk?
(a) Addiction.
(b) Tolerance.
(c) Social drinking.
(d) Binge drinking.

11. Tom Gau, according to the author in Chapter 6, is the ultimate what?
(a) Maven.
(b) innovator.
(c) Salesman.
(d) Connector.

12. How many farmers in Green County, Iowa were studied in the hybrid corn seed analysis discussed in Chapter 6?
(a) 259.
(b) 112.
(c) 46.
(d) 310.

13. What refers to a communal branch of Anabaptists who, like the Amish and Mennonites, trace their roots to the Radical Reformation of the sixteenth century?
(a) Muslims.
(b) Calvinists.
(c) Occidentalists.
(d) Hutterites.

14. On what date was Bernie Goetz mugged on the subway?
(a) September 5, 1988.
(b) April 16, 1981.
(c) December 22, 1984.
(d) July 12, 1990.

15. Philip Zimbardo ended his prison experiment after how many days?
(a) 8.
(b) 6.
(c) 4.
(d) 14.

Short Answer Questions

1. One of the studies from Chapter 4 tested a large group of schoolchildren in order to pick out an honest group among them. Schoolchildren who did not cheat in earlier studies did cheat in the same tests given how much later?

2. Bernie Goetz’s parents were immigrants from where?

3. Gladwell proposes that if tobacco companies would only lower what, it would lower the likelihood that a social smoker would become a regular smoker in their teen years?

4. Where did Bernie Goetz earn a bachelor’s degree?

5. Gladwell visited what specialized clothing and technology company that splits into separate divisions and buildings when any arm of the company grows beyond 150?

(see the answer keys)

This section contains 483 words (approx. 2 pages at 300 words per page) View a FREE sample