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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What psychologist developed what he called the Affective Test to measure charisma?
(a) Tom Gau.
(b) Mark Alpert.
(c) Howard Friedman.
(d) Ed Palmer.

2. Who developed an invaluable tool for Sesame Street called the distracter?
(a) Ed Palmer.
(b) John Bartlett.
(c) Barbara Flagg.
(d) Howard Friedman.

3. What refers to a social psychological phenomenon where individuals do not offer any means of help in an emergency situation to the victim when other people are present?
(a) The freedom effect.
(b) The bystander effect.
(c) The silence effect.
(d) The escape effect.

4. What fashion designer was heard to be wearing Hush Puppies Shoes when they experienced a resurgence, according to the author in the Introduction?
(a) Donna Karan.
(b) Micole Biancosino.
(c) Isaac Mizrahi.
(d) Jacques Herrer

5. Lois Weisberg was responsible for the establishment of what renowned program, which gathered youths to a vacant block downtown to make art?
(a) Seattle Gateway.
(b) Central Park Gallery.
(c) Gallery 37.
(d) Art Union Square.

6. Howard Levanthal distributed pamphlets to seniors about what kind of vaccinations, according to the author in Chapter 3?
(a) Herpes.
(b) Tetanus.
(c) Influenza.
(d) Polio.

7. What designer called and wanted to use Hush Puppies Shoes in his spring collection during their resurgence, according to the author in the introduction?
(a) Janette Wilson.
(b) Micole Biancosino.
(c) John Bartlett.
(d) Oscar de la Renta.

8. What brand of cigarettes became sticky when they used a grammatical faux pas in an advertising campaign according to the author in Chapter 1?
(a) Marlboro.
(b) Skydancer.
(c) Winston.
(d) Camel.

9. When did Gaeton Dugas die?
(a) 1978.
(b) 1984.
(c) 1991.
(d) 1989.

10. What advertising agent for Columbia Record Club increased the stickiness of his ads simply by drawing a link between televised and print ads?
(a) Howard Friedman.
(b) John Bartlett.
(c) Wunderman.
(d) Tom Gau.

11. Early research for Sesame Street showed that children watch what they understand and look away when?
(a) When they see flashing lights.
(b) When they hear music.
(c) When they become bored.
(d) When puppets are introduced.

12. Sesame Street premiered on what television station?
(a) BBC.
(b) CBS.
(c) NPR.
(d) NET.

13. What does the author consider to be the first of the three rules of epidemics?
(a) The Power of Context.
(b) The Law of the Few.
(c) The Law of the Many.
(d) The Stickiness Factor.

14. Where is Lois Weisberg from?
(a) New Orleans.
(b) Chicago.
(c) Pittsburgh.
(d) New York.

15. What does the author consider to be the third of the three rules of epidemics?
(a) The Stickiness Factor.
(b) The Power of Context.
(c) The Law of the Few.
(d) The Law of the Many.

Short Answer Questions

1. A well-known saying states that twenty percent of the people do what percent of the work?

2. What is Roger Horchow’s profession?

3. What was Joan Ganz Cooney’s first television program?

4. What does HIV stand for?

5. When did the show Sesame Street premiere?

(see the answer keys)

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