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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What brand of cigarettes became sticky when they used a grammatical faux pas in an advertising campaign according to the author in Chapter 1?
(a) Skydancer.
(b) Winston.
(c) Camel.
(d) Marlboro.

2. Howard Levanthal’s research showed that when each type of pamphlet included what, each category saw an increase in attendance to the vaccine clinic?
(a) Commentary from doctors.
(b) Photographs of diseased people.
(c) Explanations of the vaccine.
(d) A map to the campus health center.

3. What designer put a twenty-five foot Bassett hound on the roof of his Hollywood store, according to the author in the Introduction?
(a) John Bartlett.
(b) Joel Fitzgerald.
(c) Oscar de la Renta.
(d) Isaac Mizrahi.

4. A well-known saying states that twenty percent of the people do what percent of the work?
(a) 90.
(b) 75.
(c) 80.
(d) 100.

5. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the second of these?
(a) Salesmen.
(b) Connectors.
(c) Mercenaries.
(d) Mavens.

6. Sesame Street premiered on what television station?
(a) CBS.
(b) BBC.
(c) NPR.
(d) NET.

7. In Gladwell’s rough quiz to test the number of people a person may know, few people score over what number?
(a) 100.
(b) 30.
(c) 50.
(d) 20.

8. What does the author consider to be the third of the three rules of epidemics?
(a) The Law of the Many.
(b) The Stickiness Factor.
(c) The Law of the Few.
(d) The Power of Context.

9. How many people admitted to witnessing the murder of Kitty Genovese?
(a) 16.
(b) 12.
(c) 38.
(d) 41.

10. What leading epidemiologist theorizes that the syphilis epidemic in Baltimore was caused by the diminishing of public housing?
(a) John Bartlett.
(b) John Potterat.
(c) Darnell McGee.
(d) John Zenilman.

11. When was Joan Ganz Cooney born?
(a) 1954.
(b) 1929.
(c) 1935.
(d) 1919.

12. What two executives from Hush Puppies Shoes met a New York photographer who told them about the shoes’ resurgence, according to the author in the introduction?
(a) John Bartlett and Isaac Mizrahi.
(b) James Owen and William Ross.
(c) Michael Anderson and Jesse Skawinski.
(d) Owen Baxter and Geoffrey Lewis.

13. Who assembled the team that developed Blue's Clues?
(a) Ed Palmer.
(b) Barbara Flagg.
(c) Mark Alpert.
(d) Todd Kessler.

14. The author states in Chapter 1 that what year span saw the number of children in Baltimore born with syphilis spike considerably?
(a) 1998-1999.
(b) 1995-1996.
(c) 1992-1993.
(d) 1989-1990.

15. What designer called and wanted to use Hush Puppies Shoes in his spring collection during their resurgence, according to the author in the introduction?
(a) John Bartlett.
(b) Janette Wilson.
(c) Micole Biancosino.
(d) Oscar de la Renta.

Short Answer Questions

1. According to Gladwell, stickiness measures the degree to which a product or idea does what?

2. What is a trivia game that rests on the assumption that any individual involved in the Hollywood, California film industry can be linked through his or her film roles to actor Kevin Bacon?

3. Not only do connectors know many people; they also operate in a variety of what, according to the author?

4. When was Paul Revere born?

5. According to the author’s sources, how many patients visited Baltimore’s sexually transmitted disease clinics in the year from 1990-1991?

(see the answer keys)

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