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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. Early research for Sesame Street showed that children watch what they understand and look away when?
(a) When puppets are introduced.
(b) When they see flashing lights.
(c) When they become bored.
(d) When they hear music.

2. In what year was Kitty Genovese stabbed to death?
(a) 1945.
(b) 1964.
(c) 1979.
(d) 1985.

3. What was Joan Ganz Cooney’s first television program?
(a) Court of Reason.
(b) Sesame Street.
(c) Blue’s Clues.
(d) Law and Order.

4. Who developed an invaluable tool for Sesame Street called the distracter?
(a) Ed Palmer.
(b) John Bartlett.
(c) Barbara Flagg.
(d) Howard Friedman.

5. What designer put a twenty-five foot Bassett hound on the roof of his Hollywood store, according to the author in the Introduction?
(a) Joel Fitzgerald.
(b) Isaac Mizrahi.
(c) Oscar de la Renta.
(d) John Bartlett.

6. Early research for Sesame Street showed that flashing lights and bright colors do not do what on their own?
(a) Teach children anything.
(b) Lead to seizures in children.
(c) Damage children’s eyes.
(d) Attract a child’s attention.

7. What was the cause in the spike of syphilis cases in Baltimore, according to the Centers for Disease Control?
(a) Crack cocaine.
(b) AIDS.
(c) Heroin.
(d) Rat infestation.

8. A well-known saying states that twenty percent of the people do what percent of the work?
(a) 100.
(b) 80.
(c) 75.
(d) 90.

9. Where was Gaeton Dugas from?
(a) Great Britain.
(b) The United States.
(c) Denmark.
(d) Canada.

10. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the first of these?
(a) Connectors.
(b) Mercenaries.
(c) Salesmen.
(d) Mavens.

11. What does HIV stand for?
(a) Heliocentric immunodeficiency virus.
(b) Human inter-biotic virus.
(c) Hyper intensive virus.
(d) Human immunodeficiency virus.

12. What does the author consider to be the third of the three rules of epidemics?
(a) The Stickiness Factor.
(b) The Law of the Many.
(c) The Power of Context.
(d) The Law of the Few.

13. The author describes an advertising agent for Columbia Record Club who encouraged viewers to look for what in the magazine ads in Chapter 3?
(a) A concert ticket.
(b) A c.d. sample.
(c) A treasure box.
(d) A phone number.

14. In Gladwell’s rough quiz to test the number of people a person may know, few people score over what number?
(a) 30.
(b) 100.
(c) 20.
(d) 50.

15. Darnell McGee is known to have infected over how many people with HIV?
(a) 2.
(b) 100.
(c) 30.
(d) 300.

Short Answer Questions

1. While connectors collect relationships, mavens collect what, according to the author?

2. In Gladwell’s rough quiz to test the number of people a person may know, people are given a random selection of last names from what?

3. Who was convicted of the murder of Kitty Genovese?

4. Each episode of Blue’s Clues airs for how many consecutive days?

5. When did Gaeton Dugas die?

(see the answer keys)

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