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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8.

Multiple Choice Questions

1. In 1993, Airwalk was a $16 million company. In 1994, it had sales of how much?
(a) $70 million.
(b) $25 million.
(c) $44 million.
(d) $62 million.

2. According to the author in Chapter 6, the Airwalk company developed a cult following and built up a business earning how much yearly after only a few years?
(a) $13 million.
(b) $10 million.
(c) $50 million.
(d) $2 billion.

3. Who conducted an analysis of the spread of hybrid seed corn in Green County, Iowa, according to the author in Chapter 6?
(a) Bruce Ryan and Neal Gross.
(b) Chad Farmer and David Gunn.
(c) Todd Kessler and Tom Gau.
(d) Rebecca Smith and Fannie Anderson.

4. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the third of these?
(a) Mavens.
(b) Connectors.
(c) Salesmen.
(d) Mercenaries.

5. Roger Horchow scored well over what number on Gladwell's connector test in Chapter 2?
(a) 500.
(b) 100.
(c) 200.
(d) 600.

Short Answer Questions

1. In one study described in Chapter 4, a group of seminary students prepared to give a lecture on what parable?

2. What brand of cigarettes became sticky when they used a grammatical faux pas in an advertising campaign according to the author in Chapter 1?

3. What serves as the greatest predictor for their smoking patterns, according to the author in Chapter 7?

4. The young men who attempted to mug Bernie Goetz were from where?

5. When was Paul Revere born?

(see the answer key)

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