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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8.

Multiple Choice Questions

1. What refers to the displeasing feeling of fear and concern?
(a) Depression.
(b) Rage.
(c) Schizophrenia.
(d) Anxiety.

2. Gladwell claims that nicotine acts as what in Chapter 7?
(a) An antipsychotic.
(b) An antidepressant.
(c) A depressant.
(d) A barbiturate.

3. According to the author in Chapter 7, even as the amount of advertising against smoking increases, what also increases?
(a) Tobacco marketing.
(b) Suicides.
(c) Adult smoking.
(d) Teen smoking.

4. What two executives from Hush Puppies Shoes met a New York photographer who told them about the shoes’ resurgence, according to the author in the introduction?
(a) James Owen and William Ross.
(b) Owen Baxter and Geoffrey Lewis.
(c) John Bartlett and Isaac Mizrahi.
(d) Michael Anderson and Jesse Skawinski.

5. Each episode of Blue’s Clues airs for how many consecutive days?
(a) 5.
(b) 10.
(c) 3.
(d) 2.

Short Answer Questions

1. Who developed an eye movement sensor used in research for Sesame Street?

2. What was the second community that Georgia Sadler found to communicate information about breast cancer and diabetes in Chapter 8?

3. Where is Lois Weisberg from?

4. The stickiness of cigarettes is innate in what, according to the author?

5. What does the author refer to as “a detailed, academic way of looking at how a contagious idea or product or innovation moves through a population”?

(see the answer key)

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