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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7.

Multiple Choice Questions

1. Tom Gau, according to the author in Chapter 6, is the ultimate what?
(a) Maven.
(b) innovator.
(c) Connector.
(d) Salesman.

2. In one study described in Chapter 4, a group of seminary students prepared to give a lecture on what parable?
(a) Abraham and Peter.
(b) The good Samaritan.
(c) Cain and Abel.
(d) The parting of the Red Sea.

3. Researchers claim that the larger and animal's neocortex is, the more capacity the animal has for what?
(a) Cognitive trust-building.
(b) Tool making.
(c) Violence.
(d) Social interactions.

4. In Gladwell’s rough quiz to test the number of people a person may know, people are given a random selection of last names from what?
(a) Facebook.
(b) The phone book.
(c) The obituaries.
(d) Crime listings.

5. What refers to the state when a subject's reaction to a specific drug and concentration of the drug is progressively reduced, requiring an increase in concentration to achieve the desired effect?
(a) Paradox.
(b) Tolerance.
(c) Tolerance.
(d) Abstinence.

Short Answer Questions

1. When was an analysis of the spread of hybrid seed corn in Green County, Iowa, conducted, according to the author in Chapter 6?

2. What refers to the displeasing feeling of fear and concern?

3. Who does the author cite as a prototypical maven who is "almost pathologically helpful"?

4. What imposes automatic punishment for infractions of a stated rule with the intention of eliminating undesirable conduct?

5. Bernie Goetz’s parents were immigrants from where?

(see the answer key)

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