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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7.

Multiple Choice Questions

1. What is a trivia game that rests on the assumption that any individual involved in the Hollywood, California film industry can be linked through his or her film roles to actor Kevin Bacon?
(a) “Seven Degrees of Separation.”
(b) “Six Degrees of Kevin Bacon.”
(c) “Six Degrees of Separation.”
(d) “Ten Degrees of Kevin Bacon.”

2. According to the author in Chapter 3, Sesame Street limited itself by appealing to what?
(a) Children of urban areas.
(b) Children of upper classes.
(c) Children of lower classes.
(d) An adult sense of humor.

3. Who was the former head of market research at Lambesis and a key figure in their success?
(a) Barbara Flagg.
(b) DeeDee Gordon.
(c) Brian Mullen.
(d) Todd Kessler.

4. Teenage girls in Los Angeles were noticed dressing like Mexican gangsters in what was referred to as what look?
(a) “The Pulp Fiction.”
(b) “The gringo.”
(c) “The wife beater.”
(d) “The Cyndi Lauper.”

5. Early research for Sesame Street showed that the presence of toys does not impact a child's what?
(a) Comprehension.
(b) Satisfaction.
(c) Emotion.
(d) Empathy.

Short Answer Questions

1. What psychologist developed what he called the Affective Test to measure charisma?

2. In 1993, Airwalk was a $16 million company. In 1994, it had sales of how much?

3. Gladwell claims that nicotine acts as what in Chapter 7?

4. When was the new hybrid corn seed introduced to Green County, Iowa, according to the author in Chapter 6?

5. Who is the creative director of the Lambesis Agency?

(see the answer key)

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