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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5.

Multiple Choice Questions

1. What does HIV stand for?
(a) Human immunodeficiency virus.
(b) Human inter-biotic virus.
(c) Heliocentric immunodeficiency virus.
(d) Hyper intensive virus.

2. According to the author in Chapter 3, Sesame Street limited itself by appealing to what?
(a) An adult sense of humor.
(b) Children of lower classes.
(c) Children of urban areas.
(d) Children of upper classes.

3. Where is Lois Weisberg from?
(a) New Orleans.
(b) New York.
(c) Chicago.
(d) Pittsburgh.

4. Gaeton Dugas claimed to have slept with over how many people?
(a) 154.
(b) 252.
(c) 2,500.
(d) 1,200.

5. What is a trivia game that rests on the assumption that any individual involved in the Hollywood, California film industry can be linked through his or her film roles to actor Kevin Bacon?
(a) “Ten Degrees of Kevin Bacon.”
(b) “Seven Degrees of Separation.”
(c) “Six Degrees of Kevin Bacon.”
(d) “Six Degrees of Separation.”

Short Answer Questions

1. The author points out that the outbreak of syphilis in Baltimore slowed during what season?

2. What is Roger Horchow’s profession?

3. What does the author consider to be the second of the three rules of epidemics?

4. One of the reasons Gladwell attributes to the success of Divine Secrets of the Ya-Ya Sisterhood is that the author is also what?

5. According to Gladwell, stickiness measures the degree to which a product or idea does what?

(see the answer key)

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