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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3.

Multiple Choice Questions

1. What does the author consider to be the first of the three rules of epidemics?
(a) The Power of Context.
(b) The Law of the Few.
(c) The Law of the Many.
(d) The Stickiness Factor.

2. According to the author’s sources, how many patients visited Baltimore’s sexually transmitted disease clinics in the year from 1990-1991?
(a) 36,000.
(b) 29,000.
(c) 62,000.
(d) 10,000.

3. What is Roger Horchow’s profession?
(a) Schoolteacher.
(b) Aerobics instructor.
(c) Flight attendant.
(d) Catalog entrepreneur.

4. Howard Levanthal distributed pamphlets to seniors at what university, according to the author in Chapter 3?
(a) Stanford University.
(b) Yale University.
(c) Berkeley University.
(d) Harvard University.

5. Kitty Genovese was stabbed to death in what neighborhood of Queens, New York?
(a) Kew Gardens.
(b) Greenpoint.
(c) Astoria.
(d) Rockaway Beach.

Short Answer Questions

1. Howard Levanthal distributed how many different pamphlets to seniors about shots in Chapter 3?

2. According to the author in Chapter 3, Sesame Street limited itself by appealing to what?

3. What was Paul Revere’s occupation?

4. Howard Levanthal’s research showed that when each type of pamphlet included what, each category saw an increase in attendance to the vaccine clinic?

5. Early research for Sesame Street showed that flashing lights and bright colors do not do what on their own?

(see the answer key)

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