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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3.

Multiple Choice Questions

1. Lois Weisberg was responsible for the establishment of what renowned program, which gathered youths to a vacant block downtown to make art?
(a) Seattle Gateway.
(b) Art Union Square.
(c) Gallery 37.
(d) Central Park Gallery.

2. Researchers for Sesame Street found that by focusing on the appropriate part of an episode the intended message becomes what, according to the author in Chapter 3?
(a) Stickier.
(b) More frightening.
(c) Subconsciously ingrained.
(d) Forgotten easily.

3. Darnell McGee is known to have infected over how many people with HIV?
(a) 300.
(b) 2.
(c) 100.
(d) 30.

4. Not only do connectors know many people; they also operate in a variety of what, according to the author?
(a) Platitudes.
(b) Government offices.
(c) Countries.
(d) Social niches.

5. Who assembled the team that developed Blue's Clues?
(a) Mark Alpert.
(b) Barbara Flagg.
(c) Todd Kessler.
(d) Ed Palmer.

Short Answer Questions

1. Lois Weisberg occupies how many different social circles, according to the author in Chapter 2?

2. What does the author consider to be the second of the three rules of epidemics?

3. Howard Levanthal distributed pamphlets to seniors about what kind of vaccinations, according to the author in Chapter 3?

4. Kitty Genovese was stabbed to death in what neighborhood of Queens, New York?

5. What researcher from Johns Hopkins University blames the syphilis epidemic in Baltimore on the breakdown of medical services in the city’s poorest neighborhoods, according to the author in Chapter 1?

(see the answer key)

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