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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3.

Multiple Choice Questions

1. Howard Levanthal distributed pamphlets to seniors about what kind of vaccinations, according to the author in Chapter 3?
(a) Herpes.
(b) Tetanus.
(c) Polio.
(d) Influenza.

2. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the third of these?
(a) Salesmen.
(b) Mercenaries.
(c) Mavens.
(d) Connectors.

3. Early research for Sesame Street showed that children watch what they understand and look away when?
(a) When they become bored.
(b) When puppets are introduced.
(c) When they see flashing lights.
(d) When they hear music.

4. Who developed an invaluable tool for Sesame Street called the distracter?
(a) Ed Palmer.
(b) Barbara Flagg.
(c) Howard Friedman.
(d) John Bartlett.

5. Where was Gaeton Dugas from?
(a) The United States.
(b) Denmark.
(c) Canada.
(d) Great Britain.

Short Answer Questions

1. Lois Weisberg was responsible for the establishment of what renowned program, which gathered youths to a vacant block downtown to make art?

2. The author describes an advertising agent for Columbia Record Club who encouraged viewers to look for what in the magazine ads in Chapter 3?

3. Sesame Street premiered on what television station?

4. What designer called and wanted to use Hush Puppies Shoes in his spring collection during their resurgence, according to the author in the introduction?

5. Each episode of Blue’s Clues airs for how many consecutive days?

(see the answer key)

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