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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3.

Multiple Choice Questions

1. What does the author consider to be the second of the three rules of epidemics?
(a) The Stickiness Factor.
(b) The Law of the Many.
(c) The Law of the Few.
(d) The Power of Context.

2. When was Paul Revere born?
(a) 1734.
(b) 1756.
(c) 1689.
(d) 1719.

3. According to one study, frequent viewers of Peter Jennings were more likely to vote for whom in the 1980s?
(a) Dan Quayle.
(b) Ronald Reagan.
(c) Bill Clinton.
(d) Richard Nixon.

4. When was Joan Ganz Cooney born?
(a) 1929.
(b) 1954.
(c) 1935.
(d) 1919.

5. In Gladwell’s rough quiz to test the number of people a person may know, few people score over what number?
(a) 100.
(b) 30.
(c) 50.
(d) 20.

Short Answer Questions

1. Paul Revere is someone the author considers to be what?

2. In what year was Kitty Genovese stabbed to death?

3. Sesame Street premiered on what television station?

4. Not only do connectors know many people; they also operate in a variety of what, according to the author?

5. In Gladwell's example from Chapter 3, the researchers at Sesame Street showed an episode where a character danced around and letters entered from various points of the screen. Though the episode held the children's attention, the eye movement sensor found that the children watched what?

(see the answer key)

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