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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 1.

Multiple Choice Questions

1. What brand of cigarettes became sticky when they used a grammatical faux pas in an advertising campaign according to the author in Chapter 1?
(a) Winston.
(b) Marlboro.
(c) Camel.
(d) Skydancer.

2. Darnell McGee admitted sexual relations with how many people after he knew he carried HIV?
(a) 2,500.
(b) 103.
(c) 398.
(d) 252.

3. What fashion designer was heard to be wearing Hush Puppies Shoes when they experienced a resurgence, according to the author in the Introduction?
(a) Micole Biancosino.
(b) Isaac Mizrahi.
(c) Donna Karan.
(d) Jacques Herrer

4. What does the author consider to be the third of the three rules of epidemics?
(a) The Law of the Many.
(b) The Power of Context.
(c) The Law of the Few.
(d) The Stickiness Factor.

5. Who was convicted of the murder of Kitty Genovese?
(a) James Moorland.
(b) Ted Bundy.
(c) William Dupre.
(d) Winston Moseley.

Short Answer Questions

1. What does HIV stand for?

2. The author points out that the outbreak of syphilis in Baltimore slowed during what season?

3. What does the author consider to be the first of the three rules of epidemics?

4. According to the author’s sources, how many patients visited Baltimore’s sexually transmitted disease clinics in the year from 1990-1991?

5. The author states that the tipping point for Hush Puppies Shoes came between what years?

(see the answer key)

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