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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7.

Multiple Choice Questions

1. Early research for Sesame Street showed that flashing lights and bright colors do not do what on their own?
(a) Lead to seizures in children.
(b) Attract a child’s attention.
(c) Teach children anything.
(d) Damage children’s eyes.

2. According to the author in Chapter 7, it typically takes how long for a person to become addicted to cigarettes when that person starts in his/her teen years?
(a) 1 year.
(b) 6 months.
(c) 3 years.
(d) 2 years.

3. According to the author in Chapter 6, an average heroin addict goes through how many needles a day?
(a) 2.
(b) 1.
(c) 4.
(d) 6.

4. What refers to the science or study of the origin, development, organization and functioning of human society?
(a) Sociology.
(b) Biology.
(c) Psychology.
(d) Anthropology.

5. In Chapter 7, the author states that researchers discovered that news coverage of suicide directly correlated with what?
(a) A decline in suicides.
(b) A spike in clinics.
(c) A spike in suicides.
(d) A rise in homicides.

Short Answer Questions

1. Gladwell visited what specialized clothing and technology company that splits into separate divisions and buildings when any arm of the company grows beyond 150?

2. What was the nickname of Darnell McGee?

3. Philip Zimbardo ended his prison experiment after how many days?

4. Roger Horchow scored well over what number on Gladwell's connector test in Chapter 2?

5. When a British anthropologist plugged in the size of a human's neocortex to the research ratio, the corresponding social group size calculated at what?

(see the answer key)

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