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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7.

Multiple Choice Questions

1. On what date was Bernie Goetz mugged on the subway?
(a) April 16, 1981.
(b) July 12, 1990.
(c) September 5, 1988.
(d) December 22, 1984.

2. Gladwell proposes that if tobacco companies would only lower what, it would lower the likelihood that a social smoker would become a regular smoker in their teen years?
(a) The amount of filter in cigarettes.
(b) The amount of nicotine in cigarettes.
(c) The amount of advertising.
(d) The amount of tar in cigarettes.

3. What refers to casual drinking in a social setting without an intent to get drunk?
(a) Binge drinking.
(b) Addiction.
(c) Tolerance.
(d) Social drinking.

4. Researchers prior to Blue's Clues believed that children could not follow what?
(a) A plot.
(b) A nonlinear narrative.
(c) Dancing letters.
(d) Subtle symbolism.

5. What does the author consider to be the second of the three rules of epidemics?
(a) The Power of Context.
(b) The Law of the Few.
(c) The Stickiness Factor.
(d) The Law of the Many.

Short Answer Questions

1. Early research for Sesame Street showed that the presence of toys does not impact a child's what?

2. What refers to a communal branch of Anabaptists who, like the Amish and Mennonites, trace their roots to the Radical Reformation of the sixteenth century?

3. What is Roger Horchow’s profession?

4. According to the author in Chapter 5, Divine Secrets of the Ya-Ya Sisterhood was from the beginning what publishers refer to as what?

5. According to the author’s sources, how many patients visited Baltimore’s sexually transmitted disease clinics in the year from 1990-1991?

(see the answer key)

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