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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7.

Multiple Choice Questions

1. When was the new hybrid corn seed introduced to Green County, Iowa, according to the author in Chapter 6?
(a) 1978.
(b) 1911.
(c) 1928.
(d) 1962.

2. Lois Weisberg occupies how many different social circles, according to the author in Chapter 2?
(a) 10.
(b) 12.
(c) 5.
(d) 20.

3. Who developed an invaluable tool for Sesame Street called the distracter?
(a) Ed Palmer.
(b) Howard Friedman.
(c) John Bartlett.
(d) Barbara Flagg.

4. What refers to the state when a subject's reaction to a specific drug and concentration of the drug is progressively reduced, requiring an increase in concentration to achieve the desired effect?
(a) Tolerance.
(b) Abstinence.
(c) Paradox.
(d) Tolerance.

5. Who was the former head of market research at Lambesis and a key figure in their success?
(a) Brian Mullen.
(b) DeeDee Gordon.
(c) Todd Kessler.
(d) Barbara Flagg.

Short Answer Questions

1. Who is the author of Divine Secrets of the Ya-Ya Sisterhood?

2. What was Paul Revere’s occupation?

3. What refers to casual drinking in a social setting without an intent to get drunk?

4. What is a statement or group of statements that lead to a contradiction or a situation which defies logic or reason?

5. According to Gladwell, stickiness measures the degree to which a product or idea does what?

(see the answer key)

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