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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 2.

Multiple Choice Questions

1. What brand of cigarettes became sticky when they used a grammatical faux pas in an advertising campaign according to the author in Chapter 1?
(a) Camel.
(b) Skydancer.
(c) Marlboro.
(d) Winston.

2. Lois Weisberg occupies how many different social circles, according to the author in Chapter 2?
(a) 5.
(b) 10.
(c) 20.
(d) 12.

3. Darnell McGee is known to have infected over how many people with HIV?
(a) 2.
(b) 30.
(c) 300.
(d) 100.

4. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the second of these?
(a) Connectors.
(b) Salesmen.
(c) Mercenaries.
(d) Mavens.

5. Gaeton Dugas claimed to have slept with over how many people?
(a) 1,200.
(b) 2,500.
(c) 154.
(d) 252.

Short Answer Questions

1. What refers to a social psychological phenomenon where individuals do not offer any means of help in an emergency situation to the victim when other people are present?

2. Kitty Genovese was stabbed to death in what neighborhood of Queens, New York?

3. What does the author consider to be the third of the three rules of epidemics?

4. Where was Gaeton Dugas from?

5. What is a trivia game that rests on the assumption that any individual involved in the Hollywood, California film industry can be linked through his or her film roles to actor Kevin Bacon?

(see the answer key)

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