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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4.

Multiple Choice Questions

1. What was Paul Revere’s occupation?
(a) Deacon.
(b) Goldsmith.
(c) Silversmith.
(d) Cobbler.

2. Howard Levanthal distributed pamphlets to seniors about what kind of vaccinations, according to the author in Chapter 3?
(a) Influenza.
(b) Polio.
(c) Herpes.
(d) Tetanus.

3. What does HIV stand for?
(a) Hyper intensive virus.
(b) Heliocentric immunodeficiency virus.
(c) Human immunodeficiency virus.
(d) Human inter-biotic virus.

4. Early research for Sesame Street showed that children watch what they understand and look away when?
(a) When they see flashing lights.
(b) When puppets are introduced.
(c) When they become bored.
(d) When they hear music.

5. What fashion designer was heard to be wearing Hush Puppies Shoes when they experienced a resurgence, according to the author in the Introduction?
(a) Isaac Mizrahi.
(b) Jacques Herrer
(c) Micole Biancosino.
(d) Donna Karan.

Short Answer Questions

1. Early research for Sesame Street showed that flashing lights and bright colors do not do what on their own?

2. What refers to a neuron that fires both when an animal acts and when an animal observes the same action performed by another?

3. When the New York City Subway system came under new directorship at the height of crime problems, the first area of change became what?

4. What two executives from Hush Puppies Shoes met a New York photographer who told them about the shoes’ resurgence, according to the author in the introduction?

5. What brand of cigarettes became sticky when they used a grammatical faux pas in an advertising campaign according to the author in Chapter 1?

(see the answer key)

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