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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4.

Multiple Choice Questions

1. According to the author’s sources, how many patients visited Baltimore’s sexually transmitted disease clinics in the year from 1990-1991?
(a) 36,000.
(b) 62,000.
(c) 29,000.
(d) 10,000.

2. What is Roger Horchow’s profession?
(a) Flight attendant.
(b) Aerobics instructor.
(c) Catalog entrepreneur.
(d) Schoolteacher.

3. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the third of these?
(a) Mavens.
(b) Connectors.
(c) Salesmen.
(d) Mercenaries.

4. When the New York City Subway system came under new directorship at the height of crime problems, the second area of change was what?
(a) Random drug searches.
(b) Graffiti.
(c) Drinking on subways.
(d) Fare beating.

5. Researchers prior to Blue's Clues believed that children could not follow what?
(a) Dancing letters.
(b) A plot.
(c) Subtle symbolism.
(d) A nonlinear narrative.

Short Answer Questions

1. Kitty Genovese was stabbed to death in what neighborhood of Queens, New York?

2. Not only do connectors know many people; they also operate in a variety of what, according to the author?

3. Who became director the of the New York City Subway system at the height of the crime problems, according to the author in Chapter 4?

4. Early research for Sesame Street showed that flashing lights and bright colors do not do what on their own?

5. Philip Zimbardo instructed the mock guards in his prison study to do what?

(see the answer key)

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