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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6.

Multiple Choice Questions

1. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the second of these?
(a) Salesmen.
(b) Mercenaries.
(c) Connectors.
(d) Mavens.

2. Where is Lois Weisberg from?
(a) Pittsburgh.
(b) Chicago.
(c) New York.
(d) New Orleans.

3. What was Paul Revere’s occupation?
(a) Cobbler.
(b) Goldsmith.
(c) Silversmith.
(d) Deacon.

4. Mark Alpert is a professor at what university?
(a) Yale University.
(b) Harvard University.
(c) The University of Texas.
(d) The University of Alabama.

5. Lois Weisberg occupies how many different social circles, according to the author in Chapter 2?
(a) 5.
(b) 20.
(c) 10.
(d) 12.

Short Answer Questions

1. According to the author in Chapter 6, an average heroin addict goes through how many needles a day?

2. To what group did Airwalk shoes initially aim their product?

3. In Chapter 6, Gladwell tells the story of a Chinese professor working for an American university who asked about a mountain where?

4. According to the author, the first of the farmers in Iowa who tried the new seed corn were what?

5. Who was the former head of market research at Lambesis and a key figure in their success?

(see the answer key)

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