1. What researcher from Syracuse University showed that of the three major news outlets, Peter Jennings showed a bias in the presidential elections of the 1980s?
(a) Brian Mullen.
(b) John Potterat.
(c) Tom Gau.
(d) Mark Alpert.

2. The young men who attempted to mug Bernie Goetz demanded how much money from him?
(a) $50.
(b) $20.
(c) $100.
(d) $5.

3. Where did Bernie Goetz and his sister attend boarding school for high school?
(a) Germany.
(b) Pennsylvania.
(c) Connecticut.
(d) Switzerland.

4. In 1993, Airwalk was a $16 million company. In 1994, it had sales of how much?
(a) $25 million.
(b) $70 million.
(c) $44 million.
(d) $62 million.

5. While connectors collect relationships, mavens collect what, according to the author?
(a) Financial backing.
(b) Intuition.
(c) Information.
(d) Groups.

Short Answer Questions

1. What does the author refer to as “a detailed, academic way of looking at how a contagious idea or product or innovation moves through a population”?

2. Lois Weisberg occupies how many different social circles, according to the author in Chapter 2?

3. The young men who attempted to mug Bernie Goetz were from where?

4. When the New York City Subway system came under new directorship at the height of crime problems, the first area of change became what?

5. What was Bernie Goetz dubbed by the New York press following the incident on the subway?

(see the answer key)

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