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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What publisher brought a book out in 2009 that had been created with Microsoft's PowerPoint presentation software?

2. In Chapter Seven, Carr says that if working memory is the mind's scratch pad, then long-term memory is which of the following?

3. Which major publisher does Carr mention in Chapter Six that began publishing e-novels with videos embedded in them?

4. What does Carr say, in Chapter Eight, that Larry Page has always viewed Google as an embryonic form of?

5. What was Google's ambitious social networking site that launched at the end of 2009?

Short Essay Questions

1. What does Marissa Mayer, then a high-level executive at Google, say of design on the web?

2. In Chapter Six, what does Carr cite French poet and politician Alphonse de Lamartine as saying would be the death of books in 1831?

3. In Chapter Seven, about how long did researcher Gary Small find that it took for people's brains to become rewired after using the Internet?

4. In Chapter Six, what does Carr report might happen in the future with the incorporation of social media into e-Books?

5. In Chapter Seven, what does Carr say is the greatest long-term paradox of the way human attention works when using the Internet?

6. In Chapter Six, Carr cites the work of some academics, including New York University's Clay Shirkey, as saying that deep reading was always overrated. Why did Shirkey and others think that reading long literary novels was overrated?

7. Who did Larry Page recruit to help him build what became Google's original search engine, and why did he choose this person?

8. In Chapter Eight, what sentiment of the novelist Nathaniel Hawthorne's does Carr highlight?

9. In Chapter Six, what was the experience of Christine Rosen, the fellow at the Ethics and Public Policy Center in Washington, D.C., when she read an e-copy of Nicholas Nickleby?

10. In Chapter Seven, what does Carr think about the effects of email notifications on people's concentration when working online?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Write an essay explaining why Carr is reluctant to believe, at first, that using a tool like the Internet can actually change the way his brain works and functions, citing specific references to the text to support your answers. What factors, events, or conversations change Carr's mind on this topic?

Essay Topic 2

Write an essay explaining how Carr feels about the rise of social media platforms and of people's use of these platforms. Do you agree with Carr's opinions about social media?

Essay Topic 3

Why is Google's business model so dependent on its ability to feed users information and web content so quickly and efficiently? Write an essay explaining your answer.

(see the answer keys)

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