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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. In Chapter Eight, what concern does Carr cite critics as having voiced about Google's commercial control over the distribution of digitized books?
(a) That rural areas with poor Internet access would suffer.
(b) Too much overload on Google's servers.
(c) That eventually only the wealthy would be able to access digital books.
(d) A restriction in the flow of knowledge.

2. Who is the president of Universal Studios Home Entertainment that Carr mentions in Chapter Five?
(a) Craig Kilbourne.
(b) Madeline Blake.
(c) John Stewart.
(d) Craig Kornblau.

3. In Chapter Six, what does Carr say is the one form of popular media that has been most resistant to the Net's influence?
(a) The television.
(b) The record player.
(c) The book.
(d) The DVD player.

4. What topic did Google founder Larry Page select for his dissertation at Stanford?
(a) The World Wide Web.
(b) Privacy concerns on the Web.
(c) Data Mining.
(d) How to create the most advertising revenue through search engine optimization.

5. In Chapter Seven, what does Carr say is the greatest paradox of using the Internet?
(a) The Net grabs our attention only to scatter it.
(b) We think we are in control of the Net, but it is actually controlling us.
(c) We think the Net is educating us, but it is actually making it harder for us to concentrate.
(d) We think the Net is cheap, but it is actually expensive.

Short Answer Questions

1. In Chapter Seven, why does Carr claim that we want to be interrupted as we work on the Net?

2. Which major publisher does Carr mention in Chapter Six that began publishing e-novels with videos embedded in them?

3. What did Samuel Johnson do on the night of April 18, 1775, when he visited the library at Cambridge's grand villa?

4. What was Google's ambitious social networking site that launched at the end of 2009?

5. What is Google's Silicon Valley headquarters called?

Short Essay Questions

1. According to Carr, how has the Internet affected the business models of other forms of media?

2. What did Patrician Greenfield's 2009 Science article describe in terms of the skills people acquire from Internet use?

3. In Chapter Six, Carr cites the work of some academics, including New York University's Clay Shirkey, as saying that deep reading was always overrated. Why did Shirkey and others think that reading long literary novels was overrated?

4. In Chapter Five, what does Carr argue is the main drawback of hyperlinks for a reader of a web document?

5. What did one of Google's co-founders, Larry Page, base Google's search function on originally?

6. In Chapter Seven, what does Carr think about the positives and negatives of skimming while reading?

7. What did Google's Eric Schmidt tell the Wall Street Journal is Google's main goal, and how long does he expect it to take to achieve that goal?

8. What did Jakob Nielsen's 2006 study of the way people read web pages find?

9. In Chapter Seven, what does Carr think about the effects of email notifications on people's concentration when working online?

10. In Chapter Six, what was the experience of Christine Rosen, the fellow at the Ethics and Public Policy Center in Washington, D.C., when she read an e-copy of Nicholas Nickleby?

(see the answer keys)

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