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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. In Chapter Seven, what does Carr say is the greatest paradox of using the Internet?
(a) We think the Net is cheap, but it is actually expensive.
(b) We think we are in control of the Net, but it is actually controlling us.
(c) We think the Net is educating us, but it is actually making it harder for us to concentrate.
(d) The Net grabs our attention only to scatter it.

2. What kinds of problems did Google run into when it tried to begin digitizing the world's books?
(a) The time it took to scan all the books into its systems was debilitating.
(b) An overload on the company's servers.
(c) Authors started widespread demonstrations in the streets of Silicon Valley against the project.
(d) Publishers and authors suing them for copyright infringement.

3. Which major publisher does Carr mention in Chapter Six that began publishing e-novels with videos embedded in them?
(a) Random House.
(b) Simon and Shuster.
(c) Hyperion.
(d) Penguin.

4. According to Carr in Chapter Seven, which of the following forms the major bottleneck in our brains?
(a) The encoding of new words we have learned.
(b) The passage from working memory to long-term memory.
(c) The process of learning new musical sounds.
(d) The processing of visual information, especially bright colors.

5. In Chapter Six, what does Carr cite Alphonse de Lamartine as predicting in 1831?
(a) That newspapers would kill printed books.
(b) That the creation and widespread use of the telephone would mean people would never leave their houses again.
(c) That the phonograph would eclipse all other media.
(d) That the creation of television would kill movie theaters.

Short Answer Questions

1. In Chapter Five, what does Carr say we do not think of libraries as, even though they are?

2. What does Carr say is Johnson's primary kind of knowledge in the end of Chapter Seven?

3. What is Google's Silicon Valley headquarters called?

4. Which inventor and futurist wrote a 1996 essay on the legacy of 2001: A Space Odyssey?

5. What did Page and Brin formally announce in 2004 in relation to books?

Short Essay Questions

1. What did one of Google's co-founders, Larry Page, base Google's search function on originally?

2. In Chapter Seven, what does Carr think about the effects of email notifications on people's concentration when working online?

3. In Chapter Eight, what does Carr refer to as the Internet's High Church, and why does he call it that?

4. According to Carr, how has the Internet affected the business models of other forms of media?

5. What did Google's Eric Schmidt tell the Wall Street Journal is Google's main goal, and how long does he expect it to take to achieve that goal?

6. In Chapter Eight, what sentiment of the novelist Nathaniel Hawthorne's does Carr highlight?

7. In Chapter Eight, how did Frederick Winslow Taylor's methods increase productivity in the Midvale Steel Plant in Philadelphia in the late 1800s?

8. What does Marissa Mayer, then a high-level executive at Google, say of design on the web?

9. What is the Flynn effect?

10. In Chapter Six, what does Carr cite French poet and politician Alphonse de Lamartine as saying would be the death of books in 1831?

(see the answer keys)

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