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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What does Carr say that the Net is by design in Chapter Seven?
(a) An ad revenue tool.
(b) An educational tool.
(c) An interruption system.
(d) A purveyor of fine goods.

2. What did Page and Brin formally announce in 2004 in relation to books?
(a) The Scribe Project.
(b) The Papyrus Project.
(c) The Google Print program.
(d) The Lexicon Project.

3. In Chapter Six, what does Carr say is one of the more popular of the new digital readers?
(a) Amazon's Kindle.
(b) Samsung's tablet.
(c) Apple's iPad.
(d) Toshiba's tablet.

4. In Chapter Five, which newspaper does Carr cite as ceasing its print edition in 2009?
(a) The Wall Street Journal.
(b) The Washington Post.
(c) The New York Times.
(d) The Christian Science Monitor.

5. In Chapter Five, Carr quotes McLuhan as saying a new medium is never which of the following?
(a) A sign of progress.
(b) Cheap.
(c) An addition to an old one.
(d) A sign of regression.

6. In Chapter Eight, what does Carr say about the lives of Internet companies?
(a) Their biggest challenge is finding talent to run them.
(b) Their biggest challenge is getting start-up money.
(c) They often burn themselves out.
(d) They are rarely nasty or brutish, but they do tend to be short.

7. Who was the researcher known for coining the phrase and meaning of the Flynn effect?
(a) Michael Flynn.
(b) James Flynn.
(c) Flynn Markle.
(d) Marshall Flynn.

8. What did the Flynn effect refer to?
(a) The steady increase in IQ scores around the globe throughout the twentieth century.
(b) The steady decline in technological skills in the developed world during the 1990s.
(c) The steady rise in technological skills in the developed world during the 1990s.
(d) The steady decrease in IQ scores around the globe throughout the twentieth century.

9. Who is the managing director of Guardian News and Media that Carr mentions in Chapter Five?
(a) Tim Brooks.
(b) Elton Newton.
(c) Gerald George.
(d) Les Moonves.

10. In Chapter Seven, why does Carr claim that we want to be interrupted as we work on the Net?
(a) We love to communicate through the written word, and email is a perfect avenue for that.
(b) We are social creatures by nature, and we love social media messages.
(c) We all need frequent breaks to process new information.
(d) Each interruption brings us a valuable piece of information.

11. What does researcher Gary Smalls say that using the Net is like in terms of how the brain has to work, in some ways?
(a) Eating.
(b) Doing a crossword puzzle.
(c) Running.
(d) Watching television.

12. Which Israeli company collected data in 2008 on the behavior of a million visitors to sites maintained by its clients around the world?
(a) DataWorld.
(b) ClickFortress.
(c) WorkRelate.
(d) ClickTale.

13. In Chapter Seven, what does Carr say is the greatest paradox of using the Internet?
(a) The Net grabs our attention only to scatter it.
(b) We think we are in control of the Net, but it is actually controlling us.
(c) We think the Net is educating us, but it is actually making it harder for us to concentrate.
(d) We think the Net is cheap, but it is actually expensive.

14. What 1993 book of Neil Postman's does Carr reference in Chapter Eight?
(a) Googleplex.
(b) The Dark Room.
(c) Technopoly.
(d) Coding Phrases.

15. What did the first researcher to show how people's brains change in response to Internet activity use to scan the brains of his subjects?
(a) Ultrasound.
(b) MRI.
(c) Sonic imaging.
(d) X-ray.

Short Answer Questions

1. What does the novelist Corey Doctorow say happens whenever we turn on our computers in Chapter Five?

2. How does Carr report that the layout of the Bronx Library Center has recently changed in Chapter Five?

3. What book of Steven Johnson's does Carr cite in Chapter Seven?

4. What does New York University professor Clay Shirkey suggest is overrated in Chapter Six?

5. What letter do people's eye movements roughly trace the shape of when they read content online, according to researcher Jakob Nielsen?

(see the answer keys)

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