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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What is the title of Maggie Jackson's book about multitasking?
(a) Distracted.
(b) The More, the Better.
(c) The Costs of Computer Work.
(d) Scattered.

2. Who is the managing director of Guardian News and Media that Carr mentions in Chapter Five?
(a) Gerald George.
(b) Tim Brooks.
(c) Elton Newton.
(d) Les Moonves.

3. How long did Eric Schmidt tell The Wall Street Journal in 2005 that it would take Google to organize the world's information and make it universally accessible and useful?
(a) 1000 years.
(b) 300 years.
(c) 25 years.
(d) 100 years.

4. What did Samuel Johnson do on the night of April 18, 1775, when he visited the library at Cambridge's grand villa?
(a) Start tearing pages from the books he was interested in.
(b) Shove books in his leather bag to steal for later.
(c) Dash to the shelves to read the titles on the spines of the books.
(d) Light every book on fire.

5. In Chapter Seven, Carr argues that distractions cause greater impairment when the train of thought we are involved in is which of the following?
(a) More scientific.
(b) More emotional
(c) More social.
(d) More complex.

6. In Chapter Six, what does Carr say that multitasking on a computer has made it commonplace for users to do?
(a) Have several e-books open at the same time to read.
(b) Have several windows and applications open at the same time.
(c) Have a landline phone and social media conversation happening at the same time as one writes a blog.
(d) Have several social media platform conversations happening at the same time while also talking on the phone.

7. In Chapter Five, which publication does Carr cite as once being known for publishing long-form pieces by journalists like Hunter S. Thompson?
(a) Clarion.
(b) The New Yorker.
(c) Rolling Stone.
(d) Vanity Fair.

8. What is Google's Silicon Valley headquarters called?
(a) The Church.
(b) The Manlo Park Building.
(c) The Googleplex.
(d) The Lab.

9. In Chapter Seven, what does Carr argue the Net commands with a far greater insistency than television or radio?
(a) Education.
(b) Emotions.
(c) Money.
(d) Attention.

10. What does Carr say that the Net is by design in Chapter Seven?
(a) An ad revenue tool.
(b) An interruption system.
(c) An educational tool.
(d) A purveyor of fine goods.

11. What does Carr say, in Chapter Eight, that Larry Page has always viewed Google as an embryonic form of?
(a) Artificial Intelligence.
(b) Content creation.
(c) Space exploration.
(d) Academic research.

12. What does researcher Gary Smalls say that using the Net is like in terms of how the brain has to work, in some ways?
(a) Eating.
(b) Watching television.
(c) Running.
(d) Doing a crossword puzzle.

13. What did the Flynn effect refer to?
(a) The steady rise in technological skills in the developed world during the 1990s.
(b) The steady decrease in IQ scores around the globe throughout the twentieth century.
(c) The steady decline in technological skills in the developed world during the 1990s.
(d) The steady increase in IQ scores around the globe throughout the twentieth century.

14. In Chapter Eight, what concern does Carr cite critics as having voiced about Google's commercial control over the distribution of digitized books?
(a) A restriction in the flow of knowledge.
(b) That eventually only the wealthy would be able to access digital books.
(c) Too much overload on Google's servers.
(d) That rural areas with poor Internet access would suffer.

15. According to Carr in Chapter Seven, which of the following forms the major bottleneck in our brains?
(a) The passage from working memory to long-term memory.
(b) The encoding of new words we have learned.
(c) The process of learning new musical sounds.
(d) The processing of visual information, especially bright colors.

Short Answer Questions

1. In Chapter Six, what does Carr say is one of the more popular of the new digital readers?

2. Which Israeli company collected data in 2008 on the behavior of a million visitors to sites maintained by its clients around the world?

3. What publisher brought a book out in 2009 that had been created with Microsoft's PowerPoint presentation software?

4. In Chapter Seven, Carr says that if working memory is the mind's scratch pad, then long-term memory is which of the following?

5. Which researcher carried out the first studies that showed people's brains changing in response to Internet use?

(see the answer keys)

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