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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. In Chapter Six, what does Carr say is the one form of popular media that has been most resistant to the Net's influence?
(a) The record player.
(b) The book.
(c) The DVD player.
(d) The television.

2. Which book did Christine Rosen of the Ethics and Public Policy Center first try to read on a Kindle?
(a) War and Peace.
(b) Nicholas Nickleby.
(c) The Nix.
(d) A Tale of Two Cities.

3. In Chapter Eight, what does Carr say about the lives of Internet companies?
(a) Their biggest challenge is getting start-up money.
(b) They often burn themselves out.
(c) They are rarely nasty or brutish, but they do tend to be short.
(d) Their biggest challenge is finding talent to run them.

4. In Chapter Five, what does Carr say happens to other media as the Net expands?
(a) Other media flourish.
(b) Other media try to catch up.
(c) Other media contract.
(d) Other media adapt.

5. In Chapter Five, what does Carr argue that hyperlinks do in a text?
(a) Propel us towards supplemental works.
(b) Help us understand topics better.
(c) Re-wire the neural pathways in our brains.
(d) Strain our eyes.

6. What did Samuel Johnson do on the night of April 18, 1775, when he visited the library at Cambridge's grand villa?
(a) Start tearing pages from the books he was interested in.
(b) Light every book on fire.
(c) Dash to the shelves to read the titles on the spines of the books.
(d) Shove books in his leather bag to steal for later.

7. In Chapter Eight, what concern does Carr cite critics as having voiced about Google's commercial control over the distribution of digitized books?
(a) Too much overload on Google's servers.
(b) A restriction in the flow of knowledge.
(c) That eventually only the wealthy would be able to access digital books.
(d) That rural areas with poor Internet access would suffer.

8. What book of Steven Johnson's does Carr cite in Chapter Seven?
(a) The Age of Internet Addiction.
(b) Computers Galore.
(c) Everything Bad is Good For You.
(d) The Computational World and the Brain.

9. In Chapter Six, what does Carr say is one of the more popular of the new digital readers?
(a) Apple's iPad.
(b) Amazon's Kindle.
(c) Toshiba's tablet.
(d) Samsung's tablet.

10. Fewer than one in ten page views extend beyond which of the following time frames, according to German researchers Carr cites in Chapter Seven?
(a) 1 minute.
(b) 30 seconds.
(c) 5 minutes.
(d) 2 minutes.

11. Who was the mathematician Larry Page asked to work with him on the first iteration of Google's search function?
(a) Sergey Brin.
(b) Larson Nowel.
(c) Eric Schmidt.
(d) Bill Gates.

12. What did Page and Brin formally announce in 2004 in relation to books?
(a) The Lexicon Project.
(b) The Google Print program.
(c) The Scribe Project.
(d) The Papyrus Project.

13. What publisher brought a book out in 2009 that had been created with Microsoft's PowerPoint presentation software?
(a) Random House.
(b) Harper Books.
(c) Penguin.
(d) O'Reilly Media.

14. Which short story did Canadian researchers ask subjects to read in 2001 as a way of testing how people retain information when reading in different formats?
(a) The Yellow Wallpaper.
(b) The Stranger.
(c) The Snows of Kilimanjaro.
(d) The Demon Lover.

15. Which researcher carried out the first studies that showed people's brains changing in response to Internet use?
(a) Gary Small.
(b) Gayle Peterson.
(c) Nicole Speer.
(d) Michael Mezenich.

Short Answer Questions

1. Which writer does Carr identify in Chapter Eight as sounding the keynote for our modern approach to managing information?

2. In Chapter Six, what does Carr cite Alphonse de Lamartine as predicting in 1831?

3. When did Nathaniel Hawthorne write about the advantages of people spending time in nature?

4. What is Google's Silicon Valley headquarters called?

5. In Chapter Six, what does Carr say that multitasking on a computer has made it commonplace for users to do?

(see the answer keys)

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