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This quiz consists of 5 multiple choice and 5 short answer questions through Part II (Pages 45 - 88).

Multiple Choice Questions

1. How does Carr himself contribute to Internet content by the mid-2000s?
(a) He becomes a marketing chief for Google.
(b) He becomes a software engineer.
(c) He becomes a user-interface professional for Apple.
(d) He becomes a blogger.

2. In Chapter Four, who does Carr claim were the first people to use a specialized medium for writing?
(a) The Arabs.
(b) The Greeks.
(c) The Europeans.
(d) The Sumerians.

3. Which was one of the first computers Carr ever bought for his own personal use?
(a) An early Apple Smartphone.
(b) One of Apple's earliest Macintoshes.
(c) One of Toshibia's early laptops.
(d) One of IBM's earliest desktops.

4. What does Carr say he finds himself trapped in by the mid-1990s relating to computer equipment purchasing?
(a) An upgrade cycle.
(b) A cycle of debt.
(c) A process of trying to keep up with friends by purchasing the latest equipment.
(d) A frustrating cycle of devices breaking and Carr needing to spent a lot of money to replace them.

5. In Chapter Three, which of the following does Carr say is often not recognized by a technology's inventor?
(a) Its intellectual ethic.
(b) Its cost.
(c) Its longevity.
(d) Its benefits.

Short Answer Questions

1. Which media mogul at RCA and NBC dismissed criticism of the mass media on which his career was built in the year 1955?

2. What does the researcher Nicole Speer say about the act of deep reading?

3. What did Aristotle think the primary function of the human brain was?

4. Who was one of the first biologists to argue that the human brain might be in a constant state of flux?

5. Which former Rhodes Scholar and former student body president at Florida State University told Carr he does not read books any longer?

(see the answer key)

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