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This quiz consists of 5 multiple choice and 5 short answer questions through Part III (Pages 89 - 132).

Multiple Choice Questions

1. In what year was the book Understanding Media: The Extensions of Man published?
(a) 1940.
(b) 1984.
(c) 1980.
(d) 1964.

2. Which neuroscientist carried out ground-breaking experiments in the late 1960s that pioneered the ideas of neuroplasticity?
(a) Norman Dodge.
(b) Jessica Joyner.
(c) Rene Descartes.
(d) Michael Merzenich.

3. What skill was Socrates most well-known for?
(a) Editing.
(b) Writing.
(c) Debating.
(d) Oration.

4. What did Aristotle think the primary function of the human brain was?
(a) To process auditory signals.
(b) To keep the heart beating.
(c) To keep the body from overheating.
(d) To keep the emotions in check.

5. Theorist Marshall McLuhan said that media forms supply the stuff of thought and also do which of the following?
(a) Help people learn to read more quickly.
(b) Shape the business models of technology.
(c) Shape the process of thought.
(d) Help people learn how to grow gardens.

Short Answer Questions

1. Who is the managing director of Guardian News and Media that Carr mentions in Chapter Five?

2. In Chapter Seven, what does Carr say the Net delivers to users on a daily basis through its high-speed system?

3. In Chapter Six, what does Carr say that multitasking on a computer has made it commonplace for users to do?

4. Which dialogue did Plato write about love, beauty and rhetoric that Carr references in Chapter Three?

5. When was the Apple Computer company incorporated?

(see the answer key)

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