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This quiz consists of 5 multiple choice and 5 short answer questions through Part III (Pages 89 - 132).

Multiple Choice Questions

1. Who did Gutenberg secure funding for his printing press from?
(a) A neighbor, Johann Fust.
(b) His Uncle, Rhine Gutenberg.
(c) His best friend, Sebastian Bach.
(d) His father, Josiah Gutenberg.

2. What does Carr say that the Net is by design in Chapter Seven?
(a) A purveyor of fine goods.
(b) An educational tool.
(c) An ad revenue tool.
(d) An interruption system.

3. What device does Carr buy in 1990 that increases his ability to connect to the nascent Internet?
(a) A Hypercard.
(b) A modem.
(c) A cyber-optic cable connector.
(d) An external hard drive.

4. Who was the inventor of the typewriter?
(a) James Joyce.
(b) Johannes Burler.
(c) Hans Rasmus Johann Malling-Hansen.
(d) John Michael Gutenberg.

5. Which media mogul at RCA and NBC dismissed criticism of the mass media on which his career was built in the year 1955?
(a) David Sarnoff.
(b) Walter White.
(c) Les Moonves.
(d) Walter Winchell.

Short Answer Questions

1. Carr writes that the computer is our servant, but it is simultaneously which of the following?

2. How did the map and clock change language indirectly, according to Carr?

3. In Chapter Four, who does Carr claim were the first people to use a specialized medium for writing?

4. What skill was Plato best known for?

5. Theorist Marshall McLuhan said that media forms supply the stuff of thought and also do which of the following?

(see the answer key)

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