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Part I (Pages 1 - 44)

1. In what year was the book Understanding Media: The Extensions of Man published?
(a) 1940.
(b) 1980.
(c) 1964.
(d) 1984.

2. Who wrote the book Understanding Media: The Extensions of Man?
(a) Nicholas Carr.
(b) Marshall McLuhan.
(c) Merrion Crace.
(d) Walter Winchell.

3. Which media mogul at RCA and NBC dismissed criticism of the mass media on which his career was built in the year 1955?
(a) Les Moonves.
(b) David Sarnoff.
(c) Walter Winchell.
(d) Walter White.

4. Carr writes that the computer is our servant, but it is simultaneously which of the following?
(a) Our savior.
(b) Our master.
(c) Our friend.
(d) Our confidant.

5. What is the name of the computer from the movie 2001: A Space Odyssey?
(a) Dave.
(b) Winifred.
(c) Wemberly.
(d) HAL.

6. Theorist Marshall McLuhan said that media forms supply the stuff of thought and also do which of the following?
(a) Help people learn how to grow gardens.
(b) Shape the business models of technology.
(c) Shape the process of thought.
(d) Help people learn to read more quickly.

(read all 180 Multiple Choice Questions and Answers)

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