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| Name: _________________________ | Period: ___________________ |
This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.
Short Answer Questions
1. By trying to stop search spammers in 2003, what does Google inadvertently do?
2. What is one way for a website to avoid being banned from Google's index?
3. What date does Google's stock officially open on the NASDAQ?
4. What has Yahoo learned that Google has not up until this point?
5. What does Google try to offer as a way to solve the major problems websites are having with its search engine?
Short Essay Questions
1. Describe the confusion Internet users have with Google's email and why they feel their privacy is being violated.
2. What eventually leads Google to begin selling stock in the company?
3. Explain the peculiar characteristics surrounding the way Google grows, citing examples of Larry Page and Sergey Brin's odd culture and the reaction it might generate.
4. Briefly describe why certain places are intentionally kept away from search access, and give one example.
5. Describe the main difference in the way Google and Yahoo approach Internet search.
6. Describe the two things that Google does to meet the challenges of its rapid growth, specifically the person it hires and what Larry Page and Sergey Brin create to guide the company.
7. How does an algorithm tweak on Google's part inadvertently hurt many online businesses in 2003?
8. How does Battelle's personal story, as told in Chapter 12, lead him to an important discovery?
9. Considering everything discussed throughout all of the chapters, do you think that the original vision for the Database of Intentions has been realized? Why or why not?
10. What are the two important facts about search that Battelle's story illustrates in Chapter 12?
Essay Topics
Write an essay for ONE of the following topics:
Essay Topic 1
It has often been stated that to understand where something is going, you must first understand where it has been. Now that you know the history of Google and Internet search, take some time to write about where you think the future of search engines is headed. In your opinion, is it a good future? Why or why not? How about the Internet in general? What possibility might lie ahead for online information processing? Finally, which areas of life are we likely to see Internet search expand to next?
Essay Topic 2
In your opinion, does Google adopt an arrogant attitude along the way to the company's success? Does its attitude affect the business or how it is perceived? Was the company and its leaders unfairly categorized? Use several examples from the book to explain your opinion. Also, is it natural for successful businesses to have a similar attitude? Why?
Essay Topic 3
If you were starting a business, would you design your advertising to be online or with traditional forms/other media? Would you use either one form exclusively or both together? Which one would you use more of, or would you use equal amounts? Use the information you learned in the book to describe the different forms of advertising available, both online and offline, and to explain why you would make the choices you outlined above for your business.
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This section contains 1,171 words (approx. 4 pages at 300 words per page) |
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