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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What is the major difference between Google and Yahoo at this point?

2. Where does the most pressure come from for Google to sell stocks?

3. According to Battelle, search engines are on a quest for the "complete mastery" of what?

4. Which discovery leads Battelle to contemplate the Internet's role in life?

5. Who would the "perfect search" work similarly to?

Short Essay Questions

1. Briefly describe some of the troubles Google experiences during the months before becoming a public company.

2. Considering everything discussed throughout all of the chapters, do you think that the original vision for the Database of Intentions has been realized? Why or why not?

3. Briefly describe why certain places are intentionally kept away from search access, and give one example.

4. What eventually leads Google to begin selling stock in the company?

5. What are some of the challenges mentioned in Chapter 10 that Google faces as it continues to grow?

6. Describe the two things that Google does to meet the challenges of its rapid growth, specifically the person it hires and what Larry Page and Sergey Brin create to guide the company.

7. As explained in Chapter 11, what is the "perfect search" and what is the stated goal of the major search companies?

8. How does Battelle's personal story, as told in Chapter 12, lead him to an important discovery?

9. Describe the confusion Internet users have with Google's email and why they feel their privacy is being violated.

10. Explain the semantic Web, its original use, and an example of how it could be adapted for larger applications.

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Larry Page and Sergey Brin started working on Google with a common interest in its design and potential.

1) Talk about why this common ground was so important. In what ways did it allow them to function as a team and look past their own personal issues?

2) Describe each person's place in the Google design. What did Page have that was necessary to making the project successful? How was he influenced and who inspired him to envision his design? Why was Brin's involvement crucial to Google and its original structure?

3) Use Page and Brin's story to illustrate a broader lesson of having a goal and doing what is necessary to achieve it. Point out if there is a way to know when to work with people you may not get along with, if it best for the project. Does the importance of the goal or project make a difference? Does the contribution of the person factor in as well? In what ways?

Essay Topic 2

As Google tries to keep up with the company's remarkable growth rate, Page and Brin make some key decisions.

1) Describe the decisions made with the hiring process, new people brought in, and the restructuring of Google during this time. What might have happened if the company did not make these changes? How much credit should Page and Brin receive for recognizing the need for the change and taking action?

2) Explain the Tablets and the concept behind them. Were they useful? In your opinion, should most companies have a similar template in place? Why or why not?

Essay Topic 3

What did the book teach you about Wall Street and the stock market in general? Did it change your views on them? If so, in what ways? What specific things from the book did you learn that you did not know about Wall Street, the stock market, the way companies go public, or the way they sell stocks?

(see the answer keys)

This section contains 1,187 words (approx. 4 pages at 300 words per page) View a FREE sample