View a FREE sample

This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. What is the main idea behind the original concept of Google?

2. How long does it take Google to go from zero to $3 billion?

3. In 1993, what university created Veronica, the second search engine?

4. What was the main problem with the way early Internet users were accessing files?

5. After much consideration, what core value does Google adopt as its motto in 2001?

Short Essay Questions

1. What was significant about AltaVista.com when it was released in 1995?

2. Explain the breakdown in searches between information and entertainment in the U.S. and a possible reason for it.

3. What is IdeaLab?

4. In Chapter 2, what is the general reason given that people use online search engines?

5. What is the concept behind "paid search?"

6. What is the key ingredient of GoTo.com that Google adopts to propel it towards success?

7. What is PageRank and how does it work?

8. What are some of the problems Page and Brin encounter with webmasters after setting up the early stages of their search engine?

9. Why do some believe that clickstream analysis technology could potentially be dangerous?

10. Describe what happens when Google tries traditional brand marketing in 1999 and what form of public relations Google replaces it with.

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

The Search is about the vision of a Database of Intentions and the evolution of Internet search.

Part 1) Describe Google's intention at the beginning and whether it changes throughout the company's development. How did it change? How did it stay the same?

Part 2) Is Google's intention realized? Why or why not? Use examples from the book to support your analysis.

Essay Topic 2

It has often been stated that to understand where something is going, you must first understand where it has been. Now that you know the history of Google and Internet search, take some time to write about where you think the future of search engines is headed. In your opinion, is it a good future? Why or why not? How about the Internet in general? What possibility might lie ahead for online information processing? Finally, which areas of life are we likely to see Internet search expand to next?

Essay Topic 3

The Search follows the story of Google mainly, but it also provides interesting backgrounds for other Internet companies as well. This includes Yahoo, whose story has a bigger lesson within it. Write about the history of Yahoo, from the very beginning and the original intention of Yang and Filo, to how it grew into one of the biggest search engines on the Internet. Also, explain the importance of Yahoo's story in the sense that the company's discovery was accidental. What does that say about objectives and ways they can turn out differently than what was originally intended? Use examples from either your own life, people you know, or other stories that have similar courses. Be sure to use the book to supply the necessary dates and information.

(see the answer keys)

This section contains 1,055 words (approx. 4 pages at 300 words per page) View a FREE sample