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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. After much consideration, what core value does Google adopt as its motto in 2001?
(a) We're Not Evil.
(b) Don't Be Evil.
(c) The Alternative to Evil.
(d) Why Be Evil?

2. As of the first quarter of 2005, what does Google have 51 percent of?
(a) The global search market.
(b) The U.S. search market.
(c) All Internet advertising.
(d) Existing Website links in its directory.

3. How long does it take Google to go from zero to $3 billion?
(a) Three years.
(b) Five years.
(c) Six Years.
(d) Two years.

4. In what year was the worldwide average at 550 million searches per day?
(a) 2002.
(b) 2003.
(c) 2005.
(d) 2004.

5. What company acquires Overture?
(a) Microsoft.
(b) AOL.
(c) Google.
(d) Yahoo.

Short Answer Questions

1. What is an IP (Internet Protocol)?

2. What should be the fundamental goal of an Internet search, according the Battelle?

3. After a series of company takeovers, Yahoo eventually acquired AltaVista and used it as what feature for their website?

4. What does "URL" stand for?

5. What does Schmidt consider Battelle's idea of a Database of Intentions to be a part of?

Short Essay Questions

1. What eventually causes Google to use Bill Gross' model of advertising?

2. In Chapter 2, what is the general reason given that people use online search engines?

3. What is an example of a company or website that uses clickstream analysis? How does this company or website use it?

4. What is the business model that Bill Gross sets up?

5. What is PageRank and how does it work?

6. Describe the key role that Sergey Brin played in the development of Larry Page's model.

7. What was significant about AltaVista.com when it was released in 1995?

8. Explain the origin of the "Google" name and why it was chosen.

9. What is Bill Gross' intent when he introduces GoTo.com?

10. How does the huge success of Google's pay-per-click campaign lead to a negative reaction from its advertisers?

(see the answer keys)

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