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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What was significant about Veronica?
(a) It had a database that was twice the size of Archie.
(b) It used a program that connected directly to a file instead of to a computer.
(c) It was the first search engine that included keywords.
(d) It listed websites in alphabetical order for easier access.

2. What percentage of search growth occurs in the U.S.?
(a) Close to 30 percent per year.
(b) Close to 15 percent per year.
(c) Less than 10 percent per year.
(d) More than 40 percent per year.

3. What percentage of search results includes paid ads for Google and Yahoo?
(a) 50 to 60 percent.
(b) Less than 40 percent.
(c) More than 75 percent.
(d) 40 to 50 percent.

4. As Battelle points out, Internet use has grown to become more and more common, and most people are familiar with what online tool?
(a) An online payment system.
(b) A search box.
(c) A website directory.
(d) Email.

5. What is the most troubling aspect of information being collected on the Internet?
(a) There are few laws detailing what search engines can or cannot do with the information they collect.
(b) The data can be reproduced and sold to the highest bidder.
(c) It has not been determined who owns the data.
(d) Internet users are unaware that their personal information is being transmitted.

Short Answer Questions

1. How long does it take Google to go from zero to $3 billion?

2. What does Google add to the concept of parallel computing to make it even more beneficial?

3. What company eventually bought WebCrawler in 1995?

4. How does the media view Google in 2002?

5. Search traffic typically increases during what two times of the day?

Short Essay Questions

1. What is the story of how Jerry Yang and David Filo created Yahoo and what were their original motives?

2. Describe the rise and fall of IdeaLab.

3. What is PageRank and how does it work?

4. How does the rapid growth of the search industry lead to huge profit increases for the Internet companies?

5. How did Veronica differ from Archie as a search engine?

6. What are some of the problems Page and Brin encounter with webmasters after setting up the early stages of their search engine?

7. What is IdeaLab?

8. In 1990, which groups of people are added to the Internet users with the introduction of Archie and why?

9. What was the reasoning behind BackRub for Larry Page and Sergey Brin?

10. In Chapter 3, who does Battelle say mainly used the Internet in its earliest days and why?

(see the answer keys)

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