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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. What is Chapter 12, The Epilogue, centered around?
(a) Battelle's employment with Google.
(b) Battelle's Google search for keywords.
(c) Battelle's search for answers to key search questions.
(d) Battelle's personal biography.

2. How does Battelle describe the path Google is taking?
(a) Innovative.
(b) Destructive.
(c) Immoral.
(d) Chaotic.

3. Which company's WebFountain project attempts to create a semantic Web for large corporations?
(a) IBM.
(b) Hewlett Packard.
(c) AT&T.
(d) Microsoft.

4. What date does Google's stock officially open on the NASDAQ?
(a) October 30.
(b) September 8.
(c) November 24.
(d) August 19.

5. Google declares that it will sell $2,718,281,828 shares as a tribute to mathematicians and engineers. What does the number 2,718,281,828 represent?
(a) x.
(b) zeta.
(c) e.
(d) mc.

6. Bringing the major themes of the entire book together, Battelle summarizes Internet search in what way?
(a) It is the future of information retrieval.
(b) It has done just as much harm to Internet users as good.
(c) It is the best form of accessing information ever invented.
(d) It is a powerful tool for research and discovery.

7. What specific topic from previous chapters does Battelle talk about in illustrating his examples?
(a) Internet lawsuits.
(b) Clickstream analysis.
(c) Keywords.
(d) Paid search.

8. Which discovery leads Battelle to contemplate the Internet's role in life?
(a) The oldest written poem.
(b) The oldest written story.
(c) The longest written novel.
(d) The shortest written novel.

9. How long does Battelle envision a name being included in a search engine's index?
(a) 100 years.
(b) Forever.
(c) Until computer technology is replaced.
(d) Until the year 3000.

10. Battelle's examples are based on what Internet function?
(a) Blogs.
(b) Advertising.
(c) Search.
(d) Email.

11. How does Battelle state the question needs to be formed to achieve the desired results?
(a) Just right.
(b) With as much detail as possible.
(c) In an average of five words.
(d) In the shortest way possible.

12. What notion does Battelle use in his story?
(a) Immortality.
(b) Nobility.
(c) Heroism.
(d) Greed.

13. According to Battelle, search engines are on a quest for the "complete mastery" of what?
(a) Technology.
(b) Computer processing.
(c) Human knowledge.
(d) Human intentions.

14. What position is Shona Brown hired for?
(a) Vice President of Business Operations.
(b) Accounts Supervisor.
(c) Director of Communications.
(d) President of Corporate Affairs.

15. During the months leading up to the stock opening, what does a former senior manager file a lawsuit against the company for?
(a) Age discrimination.
(b) Unacceptable working conditions.
(c) Wrongful termination.
(d) Copyright infringement.

Short Answer Questions

1. Google's association with what country signals the potential for the company to compromise its values?

2. What does Google try to offer as a way to solve the major problems websites are having with its search engine?

3. Which of the following is not an example given of an outside device that might incorporate search in the future?

4. Where is the semantic Web idea mainly used?

5. What is Battelle's concern with Google's motto?

(see the answer keys)

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