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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, Epilogue.

Multiple Choice Questions

1. What is the advantage of having an effective question?
(a) It allows the Internet user to avoid viruses.
(b) It yields good results on the first try.
(c) It helps the Internet reduce spam.
(d) It produces faster results.

2. What are SERPs?
(a) Search Engine Research Portals.
(b) Search Engine Response Pages.
(c) Search Engine Result Pages.
(d) Search Engine Resource Parameters.

3. When do Page and Brin adopt Gross' model?
(a) 2002.
(b) 2001.
(c) 2000.
(d) 2003.

4. What company acquires Overture?
(a) Yahoo.
(b) AOL.
(c) Google.
(d) Microsoft.

5. Battelle's examples are based on what Internet function?
(a) Email.
(b) Search.
(c) Blogs.
(d) Advertising.

Short Answer Questions

1. Where is the location of the first main office for Google?

2. What does "DNS" stand for?

3. What leads Google to reconnect with Bill Gross and reconsider his business model?

4. In what year did Alan Emtage create Archie, the first Internet search engine?

5. What two examples are listed as popular clickstream analysis?

(see the answer key)

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