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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, Epilogue.

Multiple Choice Questions

1. What was Excite's most notable feature?
(a) A section where the most traveled to websites is bookmarked.
(b) A customizable user page.
(c) Two search boxes for multiple searches.
(d) A history box showing the most recent websites and keywords searched.

2. What specific topic from previous chapters does Battelle talk about in illustrating his examples?
(a) Paid search.
(b) Internet lawsuits.
(c) Clickstream analysis.
(d) Keywords.

3. Battelle's examples are based on what Internet function?
(a) Blogs.
(b) Search.
(c) Email.
(d) Advertising.

4. Why does the press reject GoTo.com's business plan?
(a) They feel it is unethical.
(b) There is not enough Internet regulation in their opinion.
(c) They are not benefiting from it.
(d) They do not understand it.

5. What is Battelle's concern with Google's motto?
(a) It is too hard to understand.
(b) It was unfairly taken from a lesser known company by Google.
(c) It is too unrealistic.
(d) It is not accurate.

Short Answer Questions

1. What percentage of search growth occurs in the U.S.?

2. After a series of company takeovers, Yahoo eventually acquired AltaVista and used it as what feature for their website?

3. What date does Google's stock officially open on the NASDAQ?

4. What public relations idea does Google try after brand marketing, making it the only company not to spend any money on marketing?

5. What angers webmasters in the early stages of Google?

(see the answer key)

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