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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 12, Epilogue.

Multiple Choice Questions

1. What has Yahoo learned that Google has not up until this point?
(a) How to restructure a company when necessary.
(b) How to work with business partners.
(c) How to use the stock market to the company's advantage.
(d) How to prioritize tasks within a business model.

2. With which well-known director does Gross create IdeaLab, a company where his ideas can be put into action?
(a) Oliver Stone.
(b) George Lucas.
(c) Ron Howard.
(d) Steven Spielberg.

3. What does Google do to offend Wall Street?
(a) It refuses to attend several stock market events.
(b) It sells its shares for less than market value.
(c) It declares that it does not intend to become a conventional company.
(d) It sells its shares for twice the market value.

4. Where is the location of the first main office for Google?
(a) Page and Brin's apartment.
(b) Brin's dormitory room.
(c) The Stanford University Library.
(d) Page's basement.

5. What does Battelle think is vital to effective advertising, either on the Internet or other forms of media?
(a) The potential customer's intent.
(b) A rapid increase in users or viewers.
(c) Name recognition.
(d) A product that appeals to as many different demographics as possible.

Short Answer Questions

1. What is the main idea behind the original concept of Google?

2. What is Battelle's concern with Google's motto?

3. During the months leading up to the stock opening, what does a former senior manager file a lawsuit against the company for?

4. Why was the WebCrawler so unique?

5. What does Battelle find along with the piece of writing he discovers?

(see the answer key)

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