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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8, Search, Privacy, Government, and Evil.

Multiple Choice Questions

1. Why do advertisers like Gross' marketing system?
(a) They see an increased level of traffic to their websites.
(b) They are receiving discounts on their advertising to endorse GoTo.com.
(c) They are giving input to Gross on how to design it.
(d) They are wasting less money in advertising costs.

2. What percentage of search results includes paid ads for Google and Yahoo?
(a) 50 to 60 percent.
(b) More than 75 percent.
(c) Less than 40 percent.
(d) 40 to 50 percent.

3. Why do Google's paid search ads work better than paid television ads?
(a) Television ads are often missed because people switch channels when they appear, but search ads must be seen when Internet users visit Google.
(b) Internet users are in search of information and entertainment, while television viewers are mostly in search of only entertainment.
(c) Google has more visitors to its website than television stations have viewers.
(d) Using the Internet is a more interactive experience than watching television.

4. What is the core technology that supplied an algorithm for the order of websites?
(a) PageRank.
(b) PageListing.
(c) PageSort.
(d) PageVolume.

5. When is the first version of Google officially released?
(a) February 1995.
(b) April 1997.
(c) March 1998.
(d) August 1996.

Short Answer Questions

1. What is one option of how the Internet could interact with DVR (Digital Video Recording) viewers?

2. How long does Schmidt take before understanding the place of a search engine and agreeing with Battelle?

3. Before changing to Yahoo in 1995, what was the original name given to the search engine in 1994 by creators, Jerry Yang and David Filo?

4. What three elements does Google now possess to control its own destiny and profit?

5. How much time passes for Google to go from next to nothing to earning over $4 billion in revenue?

(see the answer key)

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