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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8, Search, Privacy, Government, and Evil.

Multiple Choice Questions

1. How long does it take Google to go from zero to $3 billion?
(a) Three years.
(b) Six Years.
(c) Five years.
(d) Two years.

2. When Gross approaches Google to sell his plan, what happens?
(a) Page wants to use it, but Brin rejects it.
(b) Page and Brin both reject it.
(c) Brin wants to use it, but Page rejects it.
(d) Page and Brin cannot afford to pay Gross what he is asking for it.

3. What is the drawback of the Internet that Battelle discusses at the beginning of Chapter 8?
(a) Public information is accessible for Internet users.
(b) Internet users are spending too much time online and ignoring other aspects of their lives.
(c) Online purchases are causing many offline stores to close.
(d) Websites are being used to unethically spread lies about people and companies.

4. Why do advertisers like Gross' marketing system?
(a) They see an increased level of traffic to their websites.
(b) They are giving input to Gross on how to design it.
(c) They are wasting less money in advertising costs.
(d) They are receiving discounts on their advertising to endorse GoTo.com.

5. What question does the Florida Supreme Court attempt to answer in 2003?
(a) Does online theft carry the same penalty as offline theft?
(b) How much profit should an Internet company be allowed to generate?
(c) What government ethic laws apply to Internet advertisers?
(d) How much information should be available on the Internet?

Short Answer Questions

1. What percentage of search results includes paid ads for Google and Yahoo?

2. Why does Page need Brin to build Google?

3. What does "SEO" stand for?

4. What event is discussed in Chapter 1 as having indicated a change in American culture?

5. What is the average response rate for paid ads on Google or Yahoo?

(see the answer key)

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