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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8, Search, Privacy, Government, and Evil.

Multiple Choice Questions

1. Where is the location of the first main office for Google?
(a) The Stanford University Library.
(b) Page's basement.
(c) Brin's dormitory room.
(d) Page and Brin's apartment.

2. Why does the press reject GoTo.com's business plan?
(a) There is not enough Internet regulation in their opinion.
(b) They feel it is unethical.
(c) They are not benefiting from it.
(d) They do not understand it.

3. In 1993, what university created Veronica, the second search engine?
(a) Harvard University.
(b) The University of Nevada.
(c) The University of Oklahoma.
(d) Yale University.

4. How does Google try to be "less evil" than Overture?
(a) It does not allow advertisers to "buy their way" to the top of search listings.
(b) It rotates ad space so that key locations are shared amongst all advertisers.
(c) It adopts a "smiley face" logo to place on its Web pages.
(d) It issues a press release declaring that Google has less spam than Overture.

5. Before changing to Yahoo in 1995, what was the original name given to the search engine in 1994 by creators, Jerry Yang and David Filo?
(a) Jerry and David's Excellent Search Engine.
(b) Yang and Filo's Web Crawler.
(c) YahooCrawler.com.
(d) Jerry and David's Guide to the World Wide Web.

Short Answer Questions

1. What strategy do Brin and marketing associates employ to bring in venture capital?

2. Why do advertisers like Gross' marketing system?

3. How long does it take Google to go from zero to $3 billion?

4. After much consideration, what core value does Google adopt as its motto in 2001?

5. Why is clickstream data so important to search engines?

(see the answer key)

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