View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6, Google 2000-2004: Zero to $3 Billion in Five Years.

Multiple Choice Questions

1. How long does it take Google to go from zero to $3 billion?
(a) Six Years.
(b) Three years.
(c) Two years.
(d) Five years.

2. When Louis Monier released AltaVista.com to Internet users, what company was he associated with?
(a) Compaq.
(b) Computer Solutions, Inc.
(c) Google.
(d) Digital Equipment Corp.

3. What public relations idea does Google try after brand marketing, making it the only company not to spend any money on marketing?
(a) Doing a series of radio interviews across the country.
(b) Offering a free gift to every one-thousandth site visitor.
(c) Giving away a certain number of advertising spaces.
(d) Working with the press to release stories.

4. What is the most troubling aspect of information being collected on the Internet?
(a) The data can be reproduced and sold to the highest bidder.
(b) There are few laws detailing what search engines can or cannot do with the information they collect.
(c) It has not been determined who owns the data.
(d) Internet users are unaware that their personal information is being transmitted.

5. What was significant about Veronica?
(a) It used a program that connected directly to a file instead of to a computer.
(b) It listed websites in alphabetical order for easier access.
(c) It had a database that was twice the size of Archie.
(d) It was the first search engine that included keywords.

Short Answer Questions

1. After much consideration, what core value does Google adopt as its motto in 2001?

2. Before the World Wide Web, who mainly used the Internet?

3. Why is clickstream data so important to search engines?

4. To which existing sites do Page and Brin compare their new search engine in order to appreciate its value?

5. Page and Brin select the name "Google," based on the term, "googol," which refers to what?

(see the answer key)

This section contains 406 words (approx. 2 pages at 300 words per page) View a FREE sample