1. Before changing to Yahoo in 1995, what was the original name given to the search engine in 1994 by creators, Jerry Yang and David Filo?
(a) Jerry and David's Excellent Search Engine.
(b) Yang and Filo's Web Crawler.
(c) Jerry and David's Guide to the World Wide Web.
(d) YahooCrawler.com.

2. Why was knowing FTP (File Transfer Protocol) line commands necessary for early Internet users?
(a) It was how they kept track of online servers.
(b) It was a way to retrieve online files.
(c) It was a way to communicate directly with the servers.
(d) It was how Internet users communicated with each other.

3. What is Battelle's central focus in Chapter 2?
(a) To explain the history of the Internet and why searches account for the largest percentage of Internet use.
(b) To describe the process a search engine goes through to track Internet users.
(c) To explain how search engines work, when and why they are used, and how many people use them.
(d) To detail the beginning of search engines.

4. How does Google try to be "less evil" than Overture?
(a) It adopts a "smiley face" logo to place on its Web pages.
(b) It does not allow advertisers to "buy their way" to the top of search listings.
(c) It rotates ad space so that key locations are shared amongst all advertisers.
(d) It issues a press release declaring that Google has less spam than Overture.

5. Why does the press reject GoTo.com's business plan?
(a) They are not benefiting from it.
(b) They do not understand it.
(c) There is not enough Internet regulation in their opinion.
(d) They feel it is unethical.