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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6, Google 2000-2004: Zero to $3 Billion in Five Years.

Multiple Choice Questions

1. How many searches does the rest of the world perform compared to U.S. Internet users?
(a) Twice as many.
(b) Three times as many.
(c) Less than half as many.
(d) Five times as many.

2. Why does Google stop doing traditional brand marketing?
(a) The marketing costs are taking up 50 percent of its revenue.
(b) There is another company called Google that people are confusing it with.
(c) It isn't effective since most people didn't know who Google was yet.
(d) Larry Page and Sergey Brin are not skilled at brand marketing and do not know how to do it effectively.

3. According to the 2004 research paper, how often do 85 percent of U.S. users perform Internet searches?
(a) Once every two weeks.
(b) Once a week.
(c) Once a month.
(d) More than twice a week.

4. When Louis Monier released AltaVista.com to Internet users, what company was he associated with?
(a) Compaq.
(b) Google.
(c) Computer Solutions, Inc.
(d) Digital Equipment Corp.

5. What is the average response rate for paid ads on Google or Yahoo?
(a) 15 to 20 percent.
(b) 13 to 14 percent.
(c) More than 20 percent.
(d) Less than 10 percent.

Short Answer Questions

1. What does "DNS" stand for?

2. What does Schmidt consider Battelle's idea of a Database of Intentions to be a part of?

3. What is an IP (Internet Protocol)?

4. What happens when Page tries to sell Google to other Internet companies?

5. Who developed the first search engine for the World Wide Web?

(see the answer key)

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