The Search Quiz | Eight Week Quiz C

John Battelle
This set of Lesson Plans consists of approximately 166 pages of tests, essay questions, lessons, and other teaching materials.

The Search Quiz | Eight Week Quiz C

John Battelle
This set of Lesson Plans consists of approximately 166 pages of tests, essay questions, lessons, and other teaching materials.
Buy The Search Lesson Plans
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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5, A Billion Dollars, One Nickel at a Time.

Multiple Choice Questions

1. After the Internet bubble bursts and capital investments for new Internet companies shrink, what happens to Overture?
(a) It is the only company to remain after the burst.
(b) It is driven out of business.
(c) It is sold to the highest bidder.
(d) It enters into a merger with Google.

2. What key factor do Page and Brin count on to make their search engine so effective?
(a) The directory would provide more details for each website than any other search engine.
(b) Internet users would do twice as many searches on it because of its speed.
(c) The bigger the World Wide Web became, the better the search engine would function.
(d) Its efficiency would grow with each search performed.

3. IdeaLab initially operates on what theory about developing new business ideas?
(a) Producing products as they are sold to avoid large investments in each new business venture.
(b) Marketing business ideas exclusively online where startup costs are much lower than offline ones.
(c) Strategically placing new business ideas in films to test the reaction of crowds before investing in them.
(d) Assembling one team to start new businesses, and reducing the time and work involved with assembling separate teams for each idea.

4. What was the main problem with the way early Internet users were accessing files?
(a) They didn't have the training necessary to access the files correctly.
(b) The files took too long to download after they were located.
(c) They had to know the exact IP or DNS.
(d) It required a technical knowledge of advanced computer language.

5. How much funding do Page and Brin receive from Andy Bechtolsheim?
(a) $10,000.
(b) $150,000.
(c) $100,000.
(d) $50,000.

Short Answer Questions

1. What company eventually bought WebCrawler in 1995?

2. Who does Page admire for doing noteworthy studies but never profiting from them?

3. Before the World Wide Web, who mainly used the Internet?

4. Under Gross' plan, when does an advertiser pay?

5. What does Susan Wojcicki rent to Page and Brin for them to use to develop further technology?

(see the answer key)

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