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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5, A Billion Dollars, One Nickel at a Time.

Multiple Choice Questions

1. What was significant about Veronica?
(a) It was the first search engine that included keywords.
(b) It had a database that was twice the size of Archie.
(c) It used a program that connected directly to a file instead of to a computer.
(d) It listed websites in alphabetical order for easier access.

2. What percentage of search growth occurs in the U.S.?
(a) More than 40 percent per year.
(b) Close to 30 percent per year.
(c) Less than 10 percent per year.
(d) Close to 15 percent per year.

3. What business model does Battelle give Bill Gross credit for inventing?
(a) Using the Internet to generate the maximum number of sales from its users through personalized advertising.
(b) The combination of a small profit on individual transactions with a large volume of transactions.
(c) Requiring a small monthly membership fee for access to certain Internet features.
(d) Selling an item to make as much of a profit as possible, reducing the total number of sold products needed.

4. How many advertiser relationships does Google have?
(a) More than a million.
(b) Less than 50,000.
(c) More than 225,000.
(d) Less than 100,000.

5. Search traffic typically increases during what two times of the day?
(a) The afternoon and evening.
(b) The morning and early afternoon.
(c) The morning and evening.
(d) The morning and late afternoon.

Short Answer Questions

1. In 1993, what university created Veronica, the second search engine?

2. What does Schmidt consider Battelle's idea of a Database of Intentions to be a part of?

3. Who does Page admire for doing noteworthy studies but never profiting from them?

4. What happens when Page tries to sell Google to other Internet companies?

5. IdeaLab initially operates on what theory about developing new business ideas?

(see the answer key)

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