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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5, A Billion Dollars, One Nickel at a Time.

Multiple Choice Questions

1. How many advertiser relationships does Google have?
(a) More than a million.
(b) Less than 100,000.
(c) Less than 50,000.
(d) More than 225,000.

2. Why does the press reject GoTo.com's business plan?
(a) They are not benefiting from it.
(b) There is not enough Internet regulation in their opinion.
(c) They do not understand it.
(d) They feel it is unethical.

3. Which one of the following does not represent one of the pieces of information that the database should be analyzing to sell to clients?
(a) The products and services that Internet users are buying.
(b) The products and services that Internet users are offering.
(c) The products and services that Internet users are planning to buy.
(d) The products and services that Internet users are avoiding.

4. As Battelle points out, Internet use has grown to become more and more common, and most people are familiar with what online tool?
(a) Email.
(b) A website directory.
(c) A search box.
(d) An online payment system.

5. Who does Page admire for doing noteworthy studies but never profiting from them?
(a) Nikola Tesla.
(b) Arthur Samuel.
(c) Kevin Gifford.
(d) Peter Szor.

Short Answer Questions

1. When do Page and Brin adopt Gross' model?

2. What was significant about Veronica?

3. What company acquires Overture?

4. Why was knowing FTP (File Transfer Protocol) line commands necessary for early Internet users?

5. What is the average response rate for paid ads on Google or Yahoo?

(see the answer key)

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