View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 5, A Billion Dollars, One Nickel at a Time.

Multiple Choice Questions

1. What are SERPs?
(a) Search Engine Result Pages.
(b) Search Engine Research Portals.
(c) Search Engine Response Pages.
(d) Search Engine Resource Parameters.

2. For what does Gross start charging advertisers?
(a) Ad space located at the top of the Web page.
(b) The number of Internet users who view their ads.
(c) A guaranteed number of visitors to their website per day.
(d) Keywords.

3. What percentage of search growth occurs in the U.S.?
(a) Close to 30 percent per year.
(b) More than 40 percent per year.
(c) Close to 15 percent per year.
(d) Less than 10 percent per year.

4. GoTo.com is founded on what line of thinking?
(a) Internet users will be willing to pay for a faster search engine with more targeted results.
(b) Advertisers will be willing to pay more to have paying customers directed to their websites instead of higher volumes of low-quality traffic.
(c) Internet users who have not made purchases online should be charged a service fee for using search engines.
(d) Advertisers who sell online products rely on incredible amounts of traffic to their websites to stay in business.

5. What does Gross file a lawsuit against Google for?
(a) Attempting to unethically lure advertisers away from GoTo.com.
(b) Patent infringement.
(c) Attaining large numbers of Internet users at the expense of GoTo.com.
(d) Withholding payment for the right to use his business model.

Short Answer Questions

1. From which fields of doctoral candidates does Battelle think will use the database as a research tool?

2. Who does Battelle fear will use clickstream data to abuse the privacy of Internet users?

3. Page and Brin select the name "Google," based on the term, "googol," which refers to what?

4. The basic model of a search engine has remained largely unchanged since when?

5. What key factor do Page and Brin count on to make their search engine so effective?

(see the answer key)

This section contains 401 words (approx. 2 pages at 300 words per page) View a FREE sample