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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3, Search Before Google.

Multiple Choice Questions

1. Who does Battelle fear will use clickstream data to abuse the privacy of Internet users?
(a) Website owners.
(b) Other Internet users.
(c) Search engine companies.
(d) The government.

2. According to the 2004 research paper, how often do 85 percent of U.S. users perform Internet searches?
(a) Once every two weeks.
(b) Once a week.
(c) More than twice a week.
(d) Once a month.

3. Why was the WebCrawler so unique?
(a) It transferred files directly to a specified computer.
(b) It allowed Internet users access to both search engines, Archie and Veronica.
(c) It was responsible for organizing all of the websites in the database.
(d) It could index the full text of Web documents instead of just titles.

4. In 1993, what university created Veronica, the second search engine?
(a) The University of Nevada.
(b) Harvard University.
(c) The University of Oklahoma.
(d) Yale University.

5. Why was AltaVista.com groundbreaking?
(a) It contained an index of all web pages at the time.
(b) It used an advanced computer system to analyze keywords on a daily basis.
(c) It listed a description of each website next to the title.
(d) It was the first search engine to remember specific data of Internet users.

Short Answer Questions

1. Before the World Wide Web, who mainly used the Internet?

2. Before changing to Yahoo in 1995, what was the original name given to the search engine in 1994 by creators, Jerry Yang and David Filo?

3. What was the main problem with the way early Internet users were accessing files?

4. What is Battelle's central focus in Chapter 2?

5. What does Schmidt consider Battelle's idea of a Database of Intentions to be a part of?

(see the answer key)

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