View a FREE sample

This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 2, Who, What, Where, Why, When, and How (Much).

Multiple Choice Questions

1. In what year was the worldwide average at 550 million searches per day?
(a) 2005.
(b) 2002.
(c) 2003.
(d) 2004.

2. What happens to prove that Google can generate billions of dollars in revenue from developing search engines and databases?
(a) They begin offering ad space for companies who own websites.
(b) They begin accepting payments for higher rankings in search results.
(c) They begin advertising the products of offline stores.
(d) They begin working with Amazon to direct more buyers to their search pages.

3. What is Battelle's central focus in Chapter 2?
(a) To detail the beginning of search engines.
(b) To describe the process a search engine goes through to track Internet users.
(c) To explain how search engines work, when and why they are used, and how many people use them.
(d) To explain the history of the Internet and why searches account for the largest percentage of Internet use.

4. How much time passes for Google to go from next to nothing to earning over $4 billion in revenue?
(a) Less than five years.
(b) Less than three years.
(c) Less than a year.
(d) Less than two years.

5. What event is discussed in Chapter 1 as having indicated a change in American culture?
(a) The start of the new millennium in January 2000.
(b) The terrorist attacks of 2001.
(c) The invention of the computer.
(d) The creation of a super highway of information, called the Internet.

Short Answer Questions

1. What percentage of search growth occurs in the U.S.?

2. How many advertiser relationships does Google have?

3. How do search engines generate income from advertisers?

4. As of the first quarter of 2005, what does Google have 51 percent of?

5. What does "URL" stand for?

(see the answer key)

This section contains 367 words (approx. 2 pages at 300 words per page) View a FREE sample