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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4, Google Is Born.

Multiple Choice Questions

1. How much funding do Page and Brin receive from Andy Bechtolsheim?
(a) $150,000.
(b) $10,000.
(c) $50,000.
(d) $100,000.

2. Search traffic typically increases during what two times of the day?
(a) The afternoon and evening.
(b) The morning and late afternoon.
(c) The morning and early afternoon.
(d) The morning and evening.

3. How do search engines generate income from advertisers?
(a) They charge advertisers a flat rate per month for their ad space.
(b) They collect a fee based on the amount of times an ad is displayed in search results.
(c) They receive a pay-per-click fee when a user responds to an ad.
(d) They charge a listing fee for businesses to rank higher in search directories.

4. Who developed the first search engine for the World Wide Web?
(a) John Battelle.
(b) Alan Emtage.
(c) Matthew Gray.
(d) Brian Pinkerton.

5. Why was AltaVista.com groundbreaking?
(a) It used an advanced computer system to analyze keywords on a daily basis.
(b) It listed a description of each website next to the title.
(c) It contained an index of all web pages at the time.
(d) It was the first search engine to remember specific data of Internet users.

Short Answer Questions

1. To which existing sites do Page and Brin compare their new search engine in order to appreciate its value?

2. Where is the location of the first main office for Google?

3. How long does Schmidt take before understanding the place of a search engine and agreeing with Battelle?

4. What does "URL" stand for?

5. Why does Page need Brin to build Google?

(see the answer key)

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