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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 4, Google Is Born.

Multiple Choice Questions

1. What is especially fascinating about the story of how Larry Page and Sergey Brin worked together to create Google?
(a) Most of their friends and associates did not believe in their idea and tried to discourage them from pursuing it, but they did not listen.
(b) They did not like each other at first, but both become business partners out of their common interest in building something useful.
(c) They were both best friends before they were business partners, which is why they were successful.
(d) Neither one of them had actually used a computer before they met and decided to create a search engine.

2. Why was knowing FTP (File Transfer Protocol) line commands necessary for early Internet users?
(a) It was how Internet users communicated with each other.
(b) It was how they kept track of online servers.
(c) It was a way to retrieve online files.
(d) It was a way to communicate directly with the servers.

3. What was significant about Veronica?
(a) It listed websites in alphabetical order for easier access.
(b) It used a program that connected directly to a file instead of to a computer.
(c) It was the first search engine that included keywords.
(d) It had a database that was twice the size of Archie.

4. What does "DNS" stand for?
(a) Domain Name Status.
(b) Domain Name Search.
(c) Domain Name Services.
(d) Domain Name Server.

5. What is the main idea behind the original concept of Google?
(a) To rank websites by importance as they lead back to a single Web page.
(b) To eliminate any websites from the search results that do not include at least 50 percent of relevant information to the keywords.
(c) To locate websites that provide the most text per page.
(d) To develop a search engine that can interpret the active search tendencies of its users.

Short Answer Questions

1. What component of a search engine sends information requests out on the Internet and collects the information gathered from websites?

2. In his original vision for a Database of Intentions, what does Battelle see the database being built with?

3. The basic model of a search engine has remained largely unchanged since when?

4. Why is clickstream data so important to search engines?

5. How many searches does the rest of the world perform compared to U.S. Internet users?

(see the answer key)

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