1. What is especially fascinating about the story of how Larry Page and Sergey Brin worked together to create Google?
(a) They did not like each other at first, but both become business partners out of their common interest in building something useful.
(b) Most of their friends and associates did not believe in their idea and tried to discourage them from pursuing it, but they did not listen.
(c) They were both best friends before they were business partners, which is why they were successful.
(d) Neither one of them had actually used a computer before they met and decided to create a search engine.

2. Why is clickstream data so important to search engines?
(a) It provides them with the personal ISP number for Internet users, which is used to contact them in the future.
(b) It gives them the total number of clicks to a website so they can charge that particular website accordingly.
(c) It helps them analyze the preferences of Internet users to present them with effective advertising.
(d) It tells them how often people use the Internet.

3. How long does Schmidt take before understanding the place of a search engine and agreeing with Battelle?
(a) One year.
(b) Two years.
(c) He never agrees with Battelle.
(d) Three years.

4. What component of a search engine sends information requests out on the Internet and collects the information gathered from websites?
(a) The clickstream.
(b) A keyword.
(c) Website link.
(d) A crawler.

5. Which one of the following does not represent one of the pieces of information that the database should be analyzing to sell to clients?
(a) The products and services that Internet users are buying.
(b) The products and services that Internet users are avoiding.
(c) The products and services that Internet users are offering.
(d) The products and services that Internet users are planning to buy.