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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7, The Search Economy.

Multiple Choice Questions

1. What position does Tim Armstrong have when he says that "search turns a cost center into a profit center"?
(a) VP of sales at Google.
(b) VP of advertising at Google.
(c) CEO of Yahoo.
(d) Marketing consultant to both Google and Yahoo.

2. What does Google use as a backup in case the main plan to market keyword-based advertising fails?
(a) Traffic generating software.
(b) Its original Stanford website.
(c) Banner ads.
(d) Paid website listings.

3. By trying to stop search spammers in 2003, what does Google inadvertently do?
(a) Removes many small businesses from their top places in the search result pages.
(b) Removes all ads from their Web pages.
(c) Prevents any new websites from being listed in their database.
(d) Reverses the order of websites listed in search results.

4. How does the media view Google in 2002?
(a) As an honest company.
(b) As a deceitful company.
(c) As a failing company.
(d) As a company that is growing too fast.

5. Why was AltaVista.com groundbreaking?
(a) It was the first search engine to remember specific data of Internet users.
(b) It listed a description of each website next to the title.
(c) It contained an index of all web pages at the time.
(d) It used an advanced computer system to analyze keywords on a daily basis.

Short Answer Questions

1. Before the World Wide Web, who mainly used the Internet?

2. What happens when Page tries to sell Google to other Internet companies?

3. What are SERPs?

4. Where is the location of the first main office for Google?

5. What is one way for a website to avoid being banned from Google's index?

(see the answer key)

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