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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7, The Search Economy.

Multiple Choice Questions

1. How many advertiser relationships does Google have?
(a) More than 225,000.
(b) Less than 100,000.
(c) More than a million.
(d) Less than 50,000.

2. What is one option of how the Internet could interact with DVR (Digital Video Recording) viewers?
(a) By enabling a search engine for all recorded television shows.
(b) By sending personalized ads to the viewers based on their online preferences.
(c) By using the Internet to automatically edit out commercials or other content from television shows recorded on a DVR.
(d) By making it possible to view the Internet on a television set through the use of DVR technology.

3. How does the media view Google in 2002?
(a) As a company that is growing too fast.
(b) As a failing company.
(c) As an honest company.
(d) As a deceitful company.

4. Which type of search results do illegitimate spammers try to infiltrate the most?
(a) The most clicked-on results.
(b) Organic, non-commercial results.
(c) Commercial results.
(d) The results with the most SEO content in them.

5. Why does Page need Brin to build Google?
(a) Page did not have a background in computers.
(b) The site was based on a graph that required Brin's mathematical skills to make a reality.
(c) Brin worked for a company that designed websites.
(d) Brin had the financial capability to provide the necessary funding for the project.

Short Answer Questions

1. In what year was the worldwide average at 550 million searches per day?

2. What does Google add to the concept of parallel computing to make it even more beneficial?

3. What are SERPs?

4. What is one way for a website to avoid being banned from Google's index?

5. What does Battelle think is vital to effective advertising, either on the Internet or other forms of media?

(see the answer key)

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