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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 7, The Search Economy.

Multiple Choice Questions

1. Page and Brin select the name "Google," based on the term, "googol," which refers to what?
(a) The number 1 followed by 1,000 zeros.
(b) The number 1 followed by an infinite number of zeros.
(c) The number 1 followed by 100 zeros.
(d) The number 1 followed by 1,000,000 zeros.

2. One month after the new CEO is named, what important event occurs?
(a) Google becomes the most visited website on the Internet.
(b) Another Internet company files a lawsuit against Google.
(c) Several key members of Google simultaneously resign from the company.
(d) Google reports its first profitable quarter.

3. Before the World Wide Web, who mainly used the Internet?
(a) Educators at high schools and universities.
(b) A small public network of computer savvy people.
(c) Scientists at NASA.
(d) The government.

4. What does "SEO" stand for?
(a) Search Enhancing Option.
(b) Search Engine Operation.
(c) Search Engine Optimization.
(d) Search Enhancing Operation.

5. In the A, B, C, D hiring model, which type of employees do "A grade" employees tend to hire?
(a) B grade employees.
(b) C grade employees.
(c) Other A grade employees.
(d) D grade employees.

Short Answer Questions

1. What is "click fraud"?

2. How many advertiser relationships does Google have?

3. How many searches does the rest of the world perform compared to U.S. Internet users?

4. What is the first management style that Google uses?

5. What strategy do Brin and marketing associates employ to bring in venture capital?

(see the answer key)

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